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Volkswagen aping Land Rover? / Mais qui a singé qui?
March 11th, 2010 under Auto - 4x4, Automotive, Print & Outdoor. [ Comments: none ]

autostop2008 autostop2010
THE ORIGINAL?
Land Rover Defender – 2008
Source : Cannes Archive Online
Agency : Young & Rubicam Dubaï (UAE)
LESS ORIGINAL :
Volkswagen Tiguan TDI – 2010
Source : CB News
Agency : Agence .V. (France)
Autostop ou encore? Une idée qui a fait son chemin, mais qui, tel le singe, n’a pas beaucoup évoluée!
6 people like this post.

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A Superstrong Lookalike / Une très forte ressemblance
March 7th, 2010 under Fashion & Footwear, Print & Outdoor. [ Comments: 4 ]

hulk2001 hulk2005
THE ORIGINAL?
Lycra Stretch – 2001
Source : Cannes Archive Online,
Agency : Young & Rubicam (Brazil)
LESS ORIGINAL :
Canterbury Clothing Apparel “Incredibly tough” – 2005
Agency : BBDO Cape Town (South Africa)
Another very similar item was just released these days. You can see it here on Adsoftheworld. It’s exactly the same idea for BandAid tough and “flexible”…
4 people like this post.

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An idea not so shiny / Pas si brillant que ça…
March 1st, 2010 under Miscellaneous, Mixed sources, Pharmaceutical, Dental, Print & Outdoor. [ Comments: 2 ]

dentures2008 dentures2009
THE ORIGINAL?
Evonik Chemicals – 05/2008
Claim : “who helps your teeth shine so white?”
Source : Adsoftheworld
Agency : KNSK Hamburg (Germany)
LESS ORIGINAL :
Trident “long lasting whiteness” – 04/2009
Source : Cannes Archive Online
Agency : JWT (Morocco)
Dent pour dent identique! Une bien croustillante ressemblance… Une idée, qui elle, n’a pas pris une ride.
10 people like this post.

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The wind of unchanged / Un “air” de ressemblance
February 28th, 2010 under Automotive, Print & Outdoor. [ Comments: 1 ]

eoliennes2008 eoliennes2009
THE ORIGINAL?
Seat Leon Cupra 240 HP – 2008
Agency : Grey Milano (Italy)
LESS ORIGINAL :
Volkswagen Scirocco  – 2009
Source : Cannes Lion Archive
Agency : Medina Turgul DDB Istanbul (Turkey)
On a beau savoir que la pub ne vend que du vent, ça manque quand même d’un peu d’air frais… la ressemblance n’en demeure pas moins décoiffante!
7 people like this post.

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Hiding cows/ vachement similaire!
February 17th, 2010 under Food, restaurants, Miscellaneous, Mixed sources, Print & Outdoor. [ Comments: none ]

cow2002 cow2009
THE ORIGINAL?
World’s biggest BBQ – 2002
Fundraising BBQ for Childhood Cancer
Agency : Euro RSCG (Australia)
LESS ORIGINAL :
Calgary Farmers’ Market BBQ – 2009
Source : Adsoftheworld
Agency : Wax Calgary (Canada)
C’est vache pour eux de se retrouver ici, mais inutile de se cacher derrière un arbre… cette idée a déjà été faite et même refaite. Meuhhh si!
8 people like this post.

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An idea…stuck in the past / Une idée engluée dans le passé?
February 15th, 2010 under Medias (Press, tv, net), Print & Outdoor. [ Comments: 1 ]

stuck2007 stuck2010
THE ORIGINAL?
Humo Magazine “Men’s Magazine” – 2007
Source : Cannes Archive Online,
Agency : Leo Burnett Buenos Aires (Argentina)
LESS ORIGINAL :
Jump! self promotionnal “boiling hormones for 15 years” – 2010
Source : Adsoftheworld
Agency : Jump! Comunicação, Maringá – Paraná, (Brazil)
Une idée qui a dû rester bien collée dans l’inconscient de l’ado prépubère qui, aujourd’hui, se targue du titre de “créatif”. Une double qui restera, si l’on ose dire, dans les annales!
6 people like this post.

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As old as this idea? / Aussi vieille que l’idée elle même?
February 12th, 2010 under Social & Environmental, TV and Viral. [ Comments: none ]


THE ORIGINAL?
Anti-Smoking – 90’s
Source : YouTube
Agency : Unknown (Netherlands)

LESS ORIGINAL
Anti-Smoking – 2004
Source : Act Responsible
Agency :MediaConsulta (France?)

LESS ORIGINAL
Anti-Smoking / Canadian Cancer Society – 2010
Source : Adsoftheworld
Agency : DDB Toronto (Canada)
5 people like this post.

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The naked truth / Kilt ou double?
February 9th, 2010 under Beverages, Beverages Alcoolic, Print & Outdoor. [ Comments: none ]

kilt1988 kilt2010
THE ORIGINAL?
Old Lady’s London Dry Gin – 1988
“A true original, born in Great-Britain”
Source : Luerzer’s Archive, French AD Annual
Agency : Callegari Berville, Paris (France)
LESS ORIGINAL :
Dean’s Finest Old Scotch Whisky – 2010
“Surprisingly mild”
Source : Adsoftheworld
Agency : Scholz and Friends Dusseldorf (Germany)
The finest Scotch Whisky with the finest old idea…
8 people like this post.

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High Definition copycat? / Petit détails, grosse ressemblance
February 7th, 2010 under Audio,video, Medias (Press, tv, net), Print & Outdoor. [ Comments: none ]

fourmies2008 fourmis2009Heye
THE ORIGINAL?
Canal Digital HD-TV – 2008
Claim : “HD-quality means five times better image!”
Agency : Grey Stockholm (Sweden)
LESS ORIGINAL :
Sky HDTV “Discover the world in Hi-Definition” – 12/2009
Source : Adsoftheworld
Agency : Heye Group, Munich, (Germany)
Même en regardant de très très près, c’est exactement la même idée… (dans les deux cas quand on se rapproche on voit que la neige sur l’écran est en fait une nuée de fourmies)
7 people like this post.

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New wave? / Nouvelle vague?
February 6th, 2010 under Automotive, Print & Outdoor. [ Comments: 1 ]

tsunami2002 tsunami2007
THE ORIGINAL?
Kawasaki “reassuringly fast bikes” – 2002
Agency : TBWA Berlin (Germany)
LESS ORIGINAL :
Perodua Myvi “Fast enough” – 2007
Source : “Ideas Unleashed” book (Pie Books)
Agency : Naga DDB (Malaysia)
Heureusement ces annonces ne sont pas sorties en Thaïlande, car on frôle le mauvais goût absolu. Ça laisse comme une vague impression de malaise et ça sent aussi le ghost à plein nez. Vite fuyons!
6 people like this post.

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