Joe la Pompe, since 1999

“Masked to unmask copycats.”

Category: Design & Digital

Pantone Red Wine / Originalité : zéro sur vin!

THE ORIGINAL?
99 Wine Bottles Project – 2015
Click the image to enlarge
Source : Feeldesain,
Artist : Tom Le French (UK)
LESS ORIGINAL
Pantone Cellar – 2018
Click the image to enlarge
ADDY AWARDS GOLD
Artist : Spread Jam Design (USA)
LESS ORIGINAL
Paquet Montagnac – 2021
Click the image to enlarge
Source : Linkedin Domaine Paquet
Agency : Unknown (France)

Eng “The idea? Replace the label with a color from the Pantone color chart. A minimalistic design idea, but certainly not a very original one. If I were a referee I would give them a red card right away!”

Fr « L'idée? Remplacer l'étiquette de la bouteille par une couleur rouge issue du nuancier Pantone. Un design élégant et minimaliste, mais "carrément" déjà-vu. Je n'ai pas bu et pourtant je vois triple. Si j'étais un arbitre je leur mettrais direct un carton rouge! »

Be the judge!

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105

My son, you’ll be… a plagiarist / Mon fils, tu seras un pompeur

THE ORIGINAL?
Intuit LAB design and art school – 2020
Click image to enlarge
“my son, you will be a banker / webdesigner”
Agency : Intuit-Lab + Seenk (France)
LESS ORIGINAL
L’École du Design Nouméa – 2021
Click image to enlarge
“my son, you will be a banker …”
Agency : Unknown (New Caledonia)

Eng “What a Fail communication from a design school! They probably thought that no one would notice but unfortunately for them Joe was watching! Pure plagiarism here. I thought that at school we learned not to copy from our neighbor!”

Fr « Ni vu, ni connu je t'embrouille. Plus c'est gros, plus ça passe. C'est surement ce qu'ils ont du se dire à l'école de Design de Nouméa. Manque de pot, Joe est passé par là. Je pensais pourtant que dès l'école on apprenait à ne pas copier sur son voisin! »

Be the judge!

5
212

a fast food joint claims for a michelin star / Une pompe 3 étoiles?

THE ORIGINAL?
Kentucky Fried Chicken Alice Springs – 2019
“KFC deserves a star”
(Click image to enlarge)
Watch the Case Study Film / Source : Ogilvy
Agency : Ogilvy (Australia)
LESS ORIGINAL
Burger King Master Burger Belgium – 2020
“We deserve that Michelin Star, right?”
(Click image to enlarge)
Source : L’ADN, Konbini Food
Agency : Buzzman (France / Belgium)

Eng “The creative idea: a fast food joint that is so proud of its junk food is seeking to be awarded a star in the famous Michelin Restaurants Guide. Not only will Burger King most certainly fail in its quest, but they also serve us a warmed creative dish.”

Fr « L'idée créative : un restaurant qui est tellement fier de sa junk food cherche à se faire attribuer une étoile au célèbre guide Michelin. Non seulement Burger King va très certainement échouer dans sa quête, mais en plus ils nous servent du réchauffé! »

Be the judge!

15
149

Animal crossing food delivery / game over pour les livreurs?

THE ORIGINAL?
Just Eat food delivery x Animal Crossing – 05-2020
Virtual food delivers to Animal Crossing players
Source : AdForum, YouTube Case Study
Agency : Steve Paris (France)
LESS ORIGINAL
Deliveroo food delivery x Animal Crossing – 06-2020
Virtual food delivers to Animal Crossing players
Source : LBB Online
Agency : The Secret Little Agency (Singapore)

Eng “During the lockdown, Just Eat (France) and Deliveroo (Singapore) had the very same creative idea : delivering food (and promotional codes), via virtual riders to gamers inside Animal Crossing Nintendo game. The only difference I notice is that the deliveroo rider wears a protective mask and not the other.”

Fr « Pendant le confinement, question livraison virtuelle on a eu le droit à une double ration! Les agences de Just Eat France et Deliveroo Singapour ont eu la même idée : livrer de la nourriture (et des codes promo), via des livreurs virtuels qui apparaissent directement dans le jeu Animal Crossing de Nintendo.  »

Be the judge!

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179

going out vs going in / Bas les masques!

THE ORIGINAL?
ManForce Condoms / Social media Post – 2019
Published during the 2019 air pollution crisis
Click on the image to enlarge
Agency : Unknown (India)
LESS ORIGINAL
Durex / Social Media Post – 2020
Published during the COVID-19 world crisis
Click on the image to enlarge
Agency : Unknown

Eng “Always the same joke, applied once to a peak of pollution that forced to come out masked and another time to the coronavirus crisis. Fortunately, Joe is there to unmask the truth.”

Fr « Toujours la même blague, appliquée une fois à un pic de pollution qui obligeait à sortir masqué et une autre fois à la crise du coronavirus. Heureusement, Joe est là pour démasquer la supercherie. »

Be the judge!

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