Playing soccer inside an airport / L’originalité, rien à foot?
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| THE ORIGINAL? Nike x Brazil – FIFA World Cup 98 – 1998 A famous soccer team starts playing in the middle of an airport terminal Watch the TV Commercial (You Tube) Source : Culture Pub, Agency : Wieden+Kennedy Amsterdam (NL) |
LESS ORIGINAL Etihad Airways x Manchester City – 2024 A famous soccer team starts playing in the middle of an airport terminal Watch the TV Commercial (You Tube) Source : Campaign Agency : Impact BBDO Dubaï (UAE) |
Eng “The creative concept: a soccer match is improvised in the middle of an airport terminal in front of admiring and amazed passengers. Doing a lame remake of a cult TV commercial which left its mark on a whole generation of creatives, you had to dare! Coincidence, ignorance, homage or shameless plagiarism? Be the judge!”
Fr « Le concept créatif : un match de foot est improvisé au beau milieu d'un terminal d'aéroport devant des passagers admiratifs et médusés. Faire un remake (aussi mauvais) d'un film pub culte avec Ronaldo et Cantona qui a marqué toute une génération de créatifs, il fallait oser! Coïncidence, inculture pub, hommage ou plagiat sans vergogne? À vous de juger! »
Be the judge!
9191
AliRezS*cks
06.20.2024 - 15:55
Ali Rez must have let his minion army out to vote « coincidence ». This ad is pure plagiarism.
Joe La Pompe
06.20.2024 - 16:38
Totally agree with you, from my point of view this is blatant plagiarism or a very guilty lack of creative culture to say the least…