“Masked to unmask copycats.”
Category: Print & Outdoor
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THE ORIGINAL? Military Walking Songs Festival of Québec – 1999 Agency : Cossette (Canada) |
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LESS ORIGINAL Sony Walkman – 1999 Source : EPICA Awards Book, Agency : DDB Barcelona (Spain) |
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LESS ORIGINAL Sony Walkman Minidisc – 2002 Source Luerzer’s Archive, Agency : Saatchi & Saatchi Madrid (Spain) |
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| THE ORIGINAL? Coca-Cola Classic – 1997 Source : EPICA Awards Book, Agency : Publicis-FCB (Spain) |
LESS ORIGINAL : Guiness Beer – 2000 Source : D&AD Agency : AMV BBDO (UK) |
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| LESS ORIGINAL : Seven Up – 2001 Source : Cannes Lions Archive, Agency : BBDO (Canada) |
LESS ORIGINAL : Heineken Beer – 2002 Source : EPICA Awards Book, Agency : Publicis Conseil (France) |
| Les boissons sont fraiches, les idées un peu moins… |
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| LESS ORIGINAL : Coca-Cola Light Lemon – 2004 Source : Cannes Lions Archive, Agency : BBH Asia Pacific (Singapour) |
LESS ORIGINAL : Tropicana Pure Premium – 2005 Agency : JWT (United Kingdom) |
| Le filon semble totalement inépuisable… Une idée que tous les créatifs du monde se « pressent » de répéter. |
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THE ORIGINAL? Molson Canadian – 2003 Source : Cannes Lions Archive. Agency : Bensimon/Byrne (Canada) |
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THE ORIGINAL? Perrier « very important drink » – 2003 Source : Luerzer’s Archive, Agency : Ogilvy (France) |
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LESS ORIGINAL Choco Milk – 2007 Source : Adsoftheworld, Agency : Ogilvy & Mather, (Panama) |
