“Masked to unmask copycats.”
Category: Print & Outdoor
 |
 |
| Bridgestone Tyres – 2001 « Supports heavy loads at high speeds » Source : Cannes Archive Online, Agency : BBDO (Mexico) |
Mitsubishi Outlander – 2006 Source : Cannes Archive Agency : Sol Network (Sweden) |
 |
 |
| Interstoff Trade Fair – 1996 Source : EPICA Book 10 Agency : RG Wiesmeier Munich (Germany) |
Mitsubishi Outlander – 2006 Source : Cannes Lions Archive, Agency : Sol Network (Sweden) |
 |
 |
| New Fiat Panda – 2004 Source : Cannes Lions Archive, Agency : Leo Burnett (United Kingdom) |
WWF – 2006 Agency : TBWA Shangai |
 |
 |
 |
| THE ORIGINAL? Yaël Landman Lingerie – 2004 Click the image to enlarge Source : Cannes Longlist Agency : Mc Cann (Belgium) |
LESS ORIGINAL The Den Adult Shop – 2005 Click the image to enlarge Source : Cannes Longlist Agency : TBWA (New Zealand) |
LESS ORIGINAL Stringfellows Club – 2005 Click the image to enlarge Source : Cannes Longlist Agency : JWT Paris (France) |
 |
 |
| THE ORIGINAL? Pizza World « merry Xmas » – 1996 Click the image to enlarge Source : Cannes Lions BRONZE Agency : Delvico Bates (Spain) |
LESS ORIGINAL Telepizza Delivery « four season’s greetings » – 2001 Click the image to enlarge Source : Cannes Lions Longlist Agency : Publicis (Spain) |
Eng “Copying a Bronze Lion is a good start. But if it is to do the same and uglier, do not be surprised not to win a prize with it!”
Fr « Copier un lion de bronze c'est une bonne base. Mais si c'est pour faire pareil en plus moche, il ne faut pas s'étonner de ne pas gagner de prix avec.... »