Condom as lifebuoy / S.O.S manque d’idée (1/2)
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| THE ORIGINAL? AIDS prevention poster – ??? AD : Rainer Schilling (Germany) |
THE ORIGINAL? International Aids Day – 1993 Source : Étapes: magazine, AD : Yossi Lemel (Israel) |
Be the judge!
03
Category: Print & Outdoor
- Audio,video (22)
- Auto - 4x4 (68)
- Beverages (142)
- Cars (269)
- Communication Services (12)
- Computers, Internet (9)
- Cosmetics, hygiene (82)
- Diet & Light Products (16)
- Entertainment, Toys (40)
- Fashion & Footwear (73)
- Food, restaurants (202)
- House & Garden (113)
- Medias (Press, tv, net) (71)
- Miscellaneous, Mixed sources (393)
- Petfood (3)
- Pharmaceutical, Health (86)
- Retailers, Furniture, Kitchen (32)
- Services (53)
- Social, environmental, non-profit (286)
- Sports, Events (81)
- Transportation (11)
- Travel, Leisure (45)
Condom as lifebuoy / S.O.S manque d’idée (2/2)
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| LESS ORIGINAL : Durex Condoms – 2002 Source : New York Festivals. Agency : Mc Cann Erickson Lisbon (Portugal) |
LESS ORIGINAL : Aids Control Society – 2003 Source : Cannes Lions Archive, Agency : Quadrant Communications (India) |
| La bouée de secours c’est aux créatifs en manque d’imagination qu’il faut l’envoyer. SOS manque d’idées! |
Be the judge!
27
Head as trunk / Tronc commun
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| THE ORIGINAL? WWF – 2005 « Killing a tree is murder too » Source : Adsoftheworld Agency : David, Ogilvy (India) |
LESS ORIGINAL Anti cutting-down trees campaign – 2006 « Cutting down trees threatens millions of human beings » Agency : Young & Rubicam (France) |
Be the judge!
09
Zebras with dead people / Accident?
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| THE ORIGINAL? Road Safety awareness / Buenos Aires – 2001 Source : Cannes Lions Archive, Agency : JWT (Argentina) |
LESS ORIGINAL : Ambient, Road Safety for Young Drivers – 2004 Source : Shortlisted at Cannes Festival, EPICA Awards, Agency : TBWA\PARIS (France) |
| Maintenant qu’elle a déjà été faite deux fois, cette idée est bien morte et enterrée… |
Be the judge!
05
Human Seat Belt / Une copie petit-bras?
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| THE ORIGINAL? ISBR Road Safety – 2000 Source : ISBR Website Agency : GV Company (Belgium) |
LESS ORIGINAL Norvegian Traffic – 2003 Source : Luerzer’s Archive Agency : Dinamo (Norway) |
LESS ORIGINAL Mitsubishi – 2004 Source : BBDO gallery Agency : BBDO (Taiwan) |
Be the judge!
015
Fr « L’idée provient vraissemblablement d’un tronc commun. Mais comme il faut bien trancher, il semblerait que l’annonce française soit légèrement plus tardive… »