“Masked to unmask copycats.”
Category: Print & Outdoor
 |
 |
| THE ORIGINAL? Volkswagen New Parati 16V – 1998 Source : Cannes Archive Online, Agency : ALMAP/BBDO (Brazil) |
THE ORIGINAL? Citroen Evasion Thalassa – 1998 Source : Cannes Archive Online, Agency : Euro RSCG United (Belgium) |
 |
LESS ORIGINAL Ford Ka – 2001 Source : Cannes Lions Archive. Agency : Young & Rubicam (Spain) |
 |
LESS ORIGINAL VW New Beetle Cabrio – 2003 Source : Cannes Lions Archive, Agency : DDB (New Zealand) |
 |
LESS ORIGINAL Mercedes Vito Truck – ??? Agency : Unknown (France) |
 |
THE ORIGINAL? VW « incredible but true »- 2005 Source : Cannes Lions Archive. Agency : DDB London (UK) |
 |
THE ORIGINAL? Audi Quattro – 2005 Source : Cannes Lions Archive, Agency : DDB Paris (France) |
 |
LESS ORIGINAL Typemuseum.org – 2006 Source : One Show Annual 28 – Merit, Agency : AMV BBDO (UK) |
 |
 |
| LESS ORIGINAL : Scrabble Scratching game – 2006 Source : www.strategies.fr création du jour / Ad of the day, Agency : BETC Euro RSCG (France) |
LESS ORIGINAL : Boggle Game Campaign – 2006 Source : Cannes Shortlist, Agency : DDB London (United Kingdom) |
| c’est du coiper cloelr ou je ne m’y coinnas pas! |
 |
 |
| THE ORIGINAL? Allianz Insurance Company – 2003 « An accident insurance that pays even if nothing happens » Source : Shortlisted at Cannes Advertising Festival, Agency : Bates International (Spain) |
LESS ORIGINAL : Knorr soups (Unilever) – 2006 « we apologize for this cruel image, but this is a warning for those people who would bet their fingers that our dry soups are full of chemicals » Source : Luerzer’s International Archive 6/2006 Agency : JWT Warsaw (Poland) |
| Un même « choc visuel » qui joue sur l’analogie de forme entre des doigts et des carrottes. En l’occurence, le concept ce sont les espagnols qui se le sont fait « carrotte » comme on dit…ou alors c’est l’idée qui leur a filé entre les doigts. |
