“Masked to unmask copycats.”
Category: Print & Outdoor
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| THE ORIGINAL? Zoo Safari – 2006 Source : New York Festivals GOLD Agency : DDB (Brazil) |
LESS ORIGINAL Munchy seeds, Packaging Design – 2008 Source : FAB Awards, Agency : zigguratBrands (United Kingdom) |
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| THE ORIGINAL? Amnesty International – 1998 Source : Cannes Archive Online, Agency : M&C Saatchi (Australia) |
LESS ORIGINAL Amnesty International – 2003 Source : Cannes Lions SILVER Agency : TBWA\PARIS (France) |
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| THE ORIGINAL? Knife as Bookmark – 2007 Source : One Show SILVER Pencil Agency : Grey Worldwide Beijing (China) |
LESS ORIGINAL Knife as Bookmark, J.A. Henckels Knives – 2007 Source : Cannes BRONZE LION Agency : McCann Erickson (Singapore) |
Fr « Chacun de ces deux coups identiques s'est taillé son petit succès... »
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| ORIGINAL? SAAB – 1999 Harvest (China) |
LESS ORIGINAL Renault Kangoo – 2001 Agency : Tiempo BBDO (Spain) |
LESS ORIGINAL KIA Motors – 2001 Agency : J AD Com Seoul (Korea) |
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| THE ORIGINAL? Lamborghini – 2003 Source : ADC Club Europe Ag : Phillipp und Keuntje (Ger) |
THE ORIGINAL? Land Rover – 2003 Source : NYF Agency : Y&R (UAE) |
LESS ORIGINAL Volkswagen Polo – 2004 Source : Stratègies Agency : DDB (France) |
Fr « La main zèbre, une idée qui sert absolument à tout... »