Category: Print & Outdoor
- Audio,video (22)
- Auto - 4x4 (69)
- Beverages (143)
- Cars (272)
- Communication Services (12)
- Computers, Internet (9)
- Cosmetics, hygiene (82)
- Diet & Light Products (16)
- Entertainment, Toys (40)
- Fashion & Footwear (74)
- Food, restaurants (204)
- House & Garden (114)
- Medias (Press, tv, net) (71)
- Miscellaneous, Mixed sources (396)
- Petfood (3)
- Pharmaceutical, Health (86)
- Retailers, Furniture, Kitchen (32)
- Services (54)
- Social, environmental, non-profit (288)
- Sports, Events (81)
- Transportation (11)
- Travel, Leisure (46)
 |
 |
THE ORIGINAL?
Playstation2 Soccer Game – 2000
Source : New York Adv Festival.
Agency : TBWA Frankfurt
(Germany) |
LESS ORIGINAL :
Stade de France / French Soccer Stadium – 2001
Source : French Art Directors Club,
Agency : Enjoy, Havas Group (France) |
|
Si c’est une copie, ce n’est pas très catholique… Sur ce cas, Joe se devait d’essayer de faire l’arbitre. |
Be the judge!
 |
 |
THE ORIGINAL?
TV Commercial for Ikea – 2002
Agency : Carmichael Lynch (USA) |
LESS ORIGINAL :
Print for Sony Playstation 2 – 2003
Source : Luerzer’s International Archive.
Agency : /TBWA Paris (France) |
|
Si je bossais dans l’agence de ceux qui ont conçu cette annonce, c’est sur, moi aussi je me payerais leur tête! |
Be the judge!
 |
THE ORIGINAL?
PerdiIgao Lasagna Light – 2003
Source : Cannes Lions Archive.
Claim : « change your shape, not your food »
Agency : Bates (Brazil) |
 |
LESS ORIGINAL
Pepsi Light – 2004
Source : New York Festivals Finalist Certificate,
Agency : BBDO Campaign GmbH (Germany) |
 |
LESS ORIGINAL
Pepsi Light – 2004
Source : New York Festivals Gold Medal,
Agency : Sancho/BBDO (Colombia) |
Be the judge!
Be the judge!
 |
THE ORIGINAL?
Antarctica Diet Guarana – 1999
Source : Cannes Lions Archive,
Agency : DM9DDB (Brazil) |
 |
LESS ORIGINAL
Laemthong low fat Milk – 2000
Source : Cannes Lions Archive,
Agency : Results Advertising (Thailand) |
 |
LESS ORIGINAL
Xénical by Roche Laboratories – 2001
Source : Shortlisted at Cannes Advertising Festival,
Agency : GROTTERA.COM (Brazil) |
Be the judge!