“Masked to unmask copycats.”
Category: Print & Outdoor
 |
THE ORIGINAL? Perswood floors – 2000 « The solid wood floor specialist » Source : New York Advertising Festivals, Agency : FCB (Singapore) |
 |
LESS ORIGINAL Fibermesh : « Concrete that’s tougher than you think » – 2006 Source : Adsoftheworld Agency : The Johnson Group, Chattanooga, Tennessee (USA) |
 |
LESS ORIGINAL O’Cedar liquid Wax « Protects wood » – 2006 Source : Cannes Lions Archive SHORTLIST, Agency : JWT (France) |
 |
 |
 |
| THE ORIGINAL? Wonder Batteries – 1986 Source : French ADC Agency : RSCG Paris (France) |
LESS ORIGINAL Rayovac Batteries – 2000 Source : Cannes SHORTLIST Agency : Loducca (Brazil) |
LESS ORIGINAL Duracell Batteries – 2006 Source : Cannes SHORTLIST Agency : Ogilvy New Delhi (India) |
 |
 |
 |
| THE ORIGINAL? Nestlé Mighty Dog Food – 2002 Source : Cannes SHORTLIST Agency : Lowe (Singapore) |
LESS ORIGINAL Consort – 2004 Cannes Longlist Ag : RSCG (USA) |
LESS ORIGINAL AXA Financial Services – 2005 Source : CB News Magazine Agency : TBWA Paris (France) |
 |
 |
| THE ORIGINAL? Samsung A400 Mobile Phone – 2002 Agency : BDDP & Fils (France) |
LESS ORIGINAL : Radio 1 – 2004 Source : NewYork Festivals N°13 Finalist. Agency : Team Young & Rubicam (Emirats Arabes Unis) |
| Un air de famille indéniable entre ces deux affiches, identiques au poil près… |
 |
 |
| THE ORIGINAL? Flow 93.5 R&B Reggae HipHop Radio – 2001 Source : Luerzer’s International Archive, Agency : Taxi Advertising & Design (USA) |
LESS ORIGINAL : Notting Hill Carnival by Eurostar Train – 2004 Source : Grand Prix de l’Affichage, Agency : Leg (France) |
| Y’a pas de quoi pêter un cable en voyant ça, mais c’est quand même un peu énervant d’observer une telle ressemblance trois ans après. |
