“Masked to unmask copycats.”
Category: Print & Outdoor
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| THE ORIGINAL? Bike Tech – 2004 Source : Cannes Lions Archive Agency : Master Comunicaçao (Brazil) |
THE ORIGINAL? Nova Schin Non Alcoholic Beer –2004 Source : Cannes Lions Archive Agency : Fischer America (Brazil) |
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| THE ORIGINAL? Knorr Soups – 2004 Source : Kiev Ad Festival Agency : DDB Moscow (Russia) |
THE ORIGINAL? E-U Online Campus – 2004 Source : One Club Print Merit Agency : BBDO Lisbon (Portugal) |
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| THE ORIGINAL? GP Batteries – 2004 Source : Cannes Lions Archive Agency : Publicis (Malaysia) |
LESS ORIGINAL Shell Lubricants –2005 “Keep gears in motion” Agency : JWT (The Netherlands) |
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| THE ORIGINAL? Mall Marina shopping center – 2002 » Stay awake, don’t miss the midnight clearance sale » Source : Cannes Archive Online Agency : Young & Rubicam (Chili) |
THE ORIGINAL? Nicola Coffee – 2002 Source : Cannes Archive Online Agency : Edson FCB (Portugal) |
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| LESS ORIGINAL : Nescafe Coffee – 2004 Source : Cannes Archive Online, Agency : Mc Cann Erickson (Singapore) |
LESS ORIGINAL : Mc Donad’s Café – 2005 Source : Cannes Archive Online, Agency : DDB Sydney (Australia) |
| Si on veut pas qu’un nouvel exemple soit primé à cannes mieux vaut ouvrir l’oeil. Quand il se rendront compte que leur idée existe déjà certains créatifs risquent de boire la tasse… |
