Category: Print & Outdoor
- Audio,video (22)
- Auto - 4x4 (68)
- Beverages (141)
- Cars (267)
- Communication Services (12)
- Computers, Internet (9)
- Cosmetics, hygiene (82)
- Diet & Light Products (16)
- Entertainment, Toys (40)
- Fashion & Footwear (73)
- Food, restaurants (199)
- House & Garden (111)
- Medias (Press, tv, net) (71)
- Miscellaneous, Mixed sources (384)
- Petfood (3)
- Pharmaceutical, Health (86)
- Retailers, Furniture, Kitchen (31)
- Services (52)
- Social, environmental, non-profit (283)
- Sports, Events (80)
- Transportation (11)
- Travel, Leisure (45)
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THE ORIGINAL?
Jeep Chrysler – 1998
Source : Cannes Lions Archive.
Agency : Bozell Woldwide (USA) |
LESS ORIGINAL
Land Rover Defender – 2000
Source : Cannes Lions Archive,
Agency : TBWA Hunt Lascaris (South Africa) |
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LESS ORIGINAL
Lexus RX 330 – 2004
Source : Cannes Lions Archive,
Agency : Saatchi & Saatchi (Australia) |
LESS ORIGINAL :
Volkswagen Touareg R50 – 2009
Source : Luerzer’s International Archive 01/2009
Agency : DDB Hong Kong (China) |
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Une idée qui a quand même fait long feu! |
Be the judge!
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THE ORIGINAL?
Sanyo Shaver – 2007
Source : Cannes Archive
Agency : Jung von Matt (Germany) |
LESS ORIGINAL
T-Balance – 2008
Source : Cannes Archive
Agency : BBDO (Guatemala) |
LESS ORIGINAL
Samsung CCTV– 2009
Source : Cannes Archive
Agency : Cheil (South Korea) |
Be the judge!
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THE ORIGINAL?
Ariel Detergent – 2000
Click image to enlarge
Cannes Longlist
Agency : Saatchi (Spain) |
LESS ORIGINAL
Dettol – 2006
Click image to enlarge
Source : Adsoftheworld
Agency : Assyria (China) |
LESS ORIGINAL
Scholl deodorant – 2008
Click image to enlarge
Source : Adsoftheworld
Agency : Cia Barcelona (Spain) |
Be the judge!
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THE ORIGINAL?
Ariel « Stain-Free » – 2000
Source : Advertolog ad archive
Agency : Unknown |
LESS ORIGINAL
Persil « free the stain » – 2005
Source : Adsoftheworld,
Agency : DDB Warsaw (Poland) |
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Be the judge!
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THE ORIGINAL?
Audi Direct Shift Gearbox « accelerate without interruption » – 2005
Agency : Saatchi & Saatchi Frankfurt (Germany) |
LESS ORIGINAL
VW Electronic gearbox – 2008
Claim : « Shift fluently »
Award : EPICA Awards BRONZE
Agency : DDB (Belgium) |
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Be the judge!
Fr « Inutile de lire entre les lignes pour s'apercevoir que c'est la même idée... »