Joe la Pompe, since 1999

“Masked to unmask copycats.”

Category: Design & Digital

Digital women keyboards : the naked truth / Fausse note?

piano2006 lasenza
THE ORIGINAL? (Click on the image to launch website)
J&J Sundown http://www.oooooouch.com/2006
Source : Cannes SHORTLIST,
Agency : DDB Sao Paulo (Brazil)
LESS ORIGINAL (Click on the image to launch website)
La Senza “Cup size choir” – 2010
Source : Campaign, AdForum,
Agency : Karmarama London (United Kingdom)

Eng “Shit happens. The digital buzz everyone was talking about last week on twitter turns out to be a nasty copycat or at least a real "déjà-vu" concept shortlisted a few years ago in Cannes. The "naked truth" can be very deceptive.”

Fr « Quel dommage... le buzz de la semaine dernière, la campagne dont tout twitter et les blogueurs pubs parlait n'est en fait qu'une redite à peine améliorée d'une shortlist cannoise brésilienne d'il y a 4 ans! Bref, une vraie fausse note. »

Be the judge!

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28

Same tempo? / Fausse Note?

note1 note2
THE ORIGINAL?
“Noté” Headphones Design  – 2010
Source : UQAM Montreal website
Corinne Pant / Student at UQAM (Canada)
THE ORIGINAL?
Panasonic Headphones Packaging Design – 2010
Source : Cannes Design GOLD LION
Agency : Scholz & Friends (Germany)

Eng “If it happens to be a copycat that would really sound like a wrong note. But it's more likely to be parallel thinking, considering that the 2 designs ran out at the very same time...”

Fr « Ça sonne comme une copie, mais c'est surement une coïncidence, vu que les deux auraient été créées quasiment simultanément. Autrement dit dans le même tempo... »

Be the judge!

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iphone apps that allows you to undress people / Le coup du voyeur vu et revu

iphone1 THE ORIGINAL?
Fake Iphone Application to undress people / I-Nude
http://www.whoisthebaldguy.com/ – 2009
Click here to see this video : YouTube.
Country : USA
iphone2 LESS ORIGINAL
Viral Video advertising a fake iphone app that
allow you to undress people.
Nomao Augmented Reality Search Engine – 2010
Click here to see the video : Wat TV,
Country : France
inude LESS ORIGINAL
Nude-It iphone app that allows you to see
the underwear of people in front of you
Presselite.com – 2010
Click here to download it : Nude-It
Country : France

Be the judge!

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35

Fishing ideas in the same waters / Économie d’énergie créative

THE ORIGINAL?
The Greenpeace Screensaver – 2007
Source : German ADC
Agency : Demner Merlicek & Bergmann (Austria)
LESS ORIGINAL
Yaqu Pacha “Save the ocean” Screensaver – 2008
Source : EPICA Interactive GOLD
Agency : Serviceplan Gruppe GmbH (Germany)

 

Fr « Cette idée ils n'ont pas été la repêcher bien loin au fond des océans mais dans le club des AD allemand de l'an dernier. »

Be the judge!

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