Joe la Pompe, since 1999

“Masked to unmask copycats.”

Category: Design & Digital

The mustache joke / Une blague un “poil” éculée?

moustache2005 moustache2010
THE ORIGINAL?
Freecard/Postcard in bars / Cart’Com – 2005
Source : AdForum,
Agency : Agence .V. St Ouen (France)
LESS ORIGINAL
Canadian Club – Coaster – 2010
Source : Adsoftheworld
Agency : Launch! Brand Marketing, Toronto (Canada)

Eng “One joke that comes back quite often. Too often I may say. I won't be surprised if it's developped as an iphone app... very close to the famous recent Cassius video clip idea anyway”

Fr « Une bonne vieille blague sans cesse remise au (mauvais?) goût du jour... très similaire au récent clip de Cassius ou une application iphone permettait de se coller devant la figure une fausse bouche qui chante... »

Be the judge!

13
10

Digital women keyboards : the naked truth / Fausse note?

piano2006 lasenza
THE ORIGINAL? (Click on the image to launch website)
J&J Sundown http://www.oooooouch.com/2006
Source : Cannes SHORTLIST,
Agency : DDB Sao Paulo (Brazil)
LESS ORIGINAL (Click on the image to launch website)
La Senza “Cup size choir” – 2010
Source : Campaign, AdForum,
Agency : Karmarama London (United Kingdom)

Eng “Shit happens. The digital buzz everyone was talking about last week on twitter turns out to be a nasty copycat or at least a real "déjà-vu" concept shortlisted a few years ago in Cannes. The "naked truth" can be very deceptive.”

Fr « Quel dommage... le buzz de la semaine dernière, la campagne dont tout twitter et les blogueurs pubs parlait n'est en fait qu'une redite à peine améliorée d'une shortlist cannoise brésilienne d'il y a 4 ans! Bref, une vraie fausse note. »

Be the judge!

1
28

Same tempo? / Fausse Note?

note1 note2
THE ORIGINAL?
“Noté” Headphones Design  – 2010
Source : UQAM Montreal website
Corinne Pant / Student at UQAM (Canada)
THE ORIGINAL?
Panasonic Headphones Packaging Design – 2010
Source : Cannes Design GOLD LION
Agency : Scholz & Friends (Germany)

Eng “If it happens to be a copycat that would really sound like a wrong note. But it's more likely to be parallel thinking, considering that the 2 designs ran out at the very same time...”

Fr « Ça sonne comme une copie, mais c'est surement une coïncidence, vu que les deux auraient été créées quasiment simultanément. Autrement dit dans le même tempo... »

Be the judge!

32
22

iphone apps that allows you to undress people / Le coup du voyeur vu et revu

iphone1 THE ORIGINAL?
Fake Iphone Application to undress people / I-Nude
http://www.whoisthebaldguy.com/ – 2009
Click here to see this video : YouTube.
Country : USA
iphone2 LESS ORIGINAL
Viral Video advertising a fake iphone app that
allow you to undress people.
Nomao Augmented Reality Search Engine – 2010
Click here to see the video : Wat TV,
Country : France
inude LESS ORIGINAL
Nude-It iphone app that allows you to see
the underwear of people in front of you
Presselite.com – 2010
Click here to download it : Nude-It
Country : France

Be the judge!

16
35

Fishing ideas in the same waters / Économie d’énergie créative

THE ORIGINAL?
The Greenpeace Screensaver – 2007
Source : German ADC
Agency : Demner Merlicek & Bergmann (Austria)
LESS ORIGINAL
Yaqu Pacha “Save the ocean” Screensaver – 2008
Source : EPICA Interactive GOLD
Agency : Serviceplan Gruppe GmbH (Germany)

 

Fr « Cette idée ils n'ont pas été la repêcher bien loin au fond des océans mais dans le club des AD allemand de l'an dernier. »

Be the judge!

2
1