“Masked to unmask copycats.”
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| THE ORIGINAL? Lifebuoy Hand sanitizer – 2018 Source : Cannes SHORTLIST Agency : M&C Saatchi (Singapore) |
LESS ORIGINAL Shield Hand Sanitizer – 2020 Source : Facebook Shield, AdForum PHNX Awards longlist Agency : NGage Strategic Alliance (Sri Lanka) |
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| THE ORIGINAL? Just Eat food delivery x Animal Crossing – 05-2020 Virtual food delivers to Animal Crossing players Source : AdForum, YouTube Case Study Agency : Steve Paris (France) |
LESS ORIGINAL Deliveroo food delivery x Animal Crossing – 06-2020 Virtual food delivers to Animal Crossing players Source : LBB Online Agency : The Secret Little Agency (Singapore) |
Eng “During the lockdown, Just Eat (France) and Deliveroo (Singapore) had the very same creative idea : delivering food (and promotional codes), via virtual riders to gamers inside Animal Crossing Nintendo game. The only difference I notice is that the deliveroo rider wears a protective mask and not the other.”
Fr « Pendant le confinement, question livraison virtuelle on a eu le droit à une double ration! Les agences de Just Eat France et Deliveroo Singapour ont eu la même idée : livrer de la nourriture (et des codes promo), via des livreurs virtuels qui apparaissent directement dans le jeu Animal Crossing de Nintendo. »
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| THE ORIGINAL? La Vanguardia magazine – 1998 Click the image to enlarge Source : Adeevee Ag : Ogilvy Barcelona (Spain) |
LESS ORIGINAL Audi Matrix LED – 2015 Click the image to enlarge Source : CargoCollective Agency : Tandem DDB (Spain) |
LESS ORIGINAL Xiaomi Note 8 – 2020 Click the image to enlarge Source : Adsoftheworld Agency : Tough Slate (Ukraine) |
Eng “Watch this! Kinda weird and scary. This idea is so deja-vu that my eyes hurt. Whatever the number of pupils per eye the (not so) creative idea remains the same. What's next? 10 or 20 pupils per eye. It's may be time to stop.”
Fr « Regardez moi ça! Ils ont voulu nous en mettre plein les yeux mais au final ça pue le déjà-vu. Pour un résultat si peu créatif on aurait préféré que ces agences aient bossé à l'œil... »
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| THE ORIGINAL? Road Safety – Cellucom – 2009 “Concentrate on the road, not your conversation” Source : Act Responsible Tribute Agency : Memac Ogilvy Dubaï (UAE) |
LESS ORIGINAL Road Safety – Die Johanniter – 2020 « Every call takes your visibility » Source : Adsoftheworld Agency : Wefra Life (Germany) |
Eng “These two road safety ads are a bit too close to each other. Same idea, same execution... I don't understand why they send it to websites such as adsoftheworld that showcase creativity and put their names on it. Very mysterious...”
Fr « Entre ces deux créations le rapprochement est évident! Ça ne serait que moi le juge je mettrais immédiatement un zéro de conduite, avec retrait du permis de travailler en agence. »
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| THE ORIGINAL? ManForce Condoms / Social media Post – 2019 Published during the 2019 air pollution crisis Click on the image to enlarge Agency : Unknown (India) |
LESS ORIGINAL Durex / Social Media Post – 2020 Published during the COVID-19 world crisis Click on the image to enlarge Agency : Unknown |
Eng “Always the same joke, applied once to a peak of pollution that forced to come out masked and another time to the coronavirus crisis. Fortunately, Joe is there to unmask the truth.”
Fr « Toujours la même blague, appliquée une fois à un pic de pollution qui obligeait à sortir masqué et une autre fois à la crise du coronavirus. Heureusement, Joe est là pour démasquer la supercherie. »
Eng “The visual idea : a close-up of germs made of hands. Both ads are for hand sanitizers. The first one was more subtle and better crafted in my opinion. It was even Shortlisted at the Cannes Lions in the Health category back in 2018.”
Fr « Des germes formés par des mains en contact... Je suis à deux doigts de m'agacer tant la ressemblance est tout sauf microscopique! L'originale est selon moi plus subtile et plus clean en termes de direction artistique. C'est ce qui lui a sans doute valu d'être nommée en Shortlist à Cannes il y a deux ans de ça. »