shelves that looks like the LGBT flag / Une idée qui a super marché
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| THE ORIGINAL? COOP Supermarkets Coming out day – 2017 « Be proud of your shelf » (Click image to enlarge) Watch the case study video Source : Behance Agency : Young & Rubicam (Italy) |
LESS ORIGINAL Exito Supermarkets Pride Day – 2020 « Prouducts » #ExitoPride (Click image to enlarge) Watch the case study video Source : Behance Agency : Sancho BBDO (Colombia) |
Eng “The creative idea : the colors of the products on display in the supermarket form the rainbow flag (LGBT emblem) to celebrate the gay pride day. If it's a shameless copycat, and considering they tried to make it looks like a new idea, there's nothing to be proud of.”
Fr « L'idée est identique : Trier les rayons d'un supermarché de manière à ce que la couleur des produits rangés donnent l'illusion d'un drapeau arc-en-ciel pour célébrer la gay-pride. Quand je découvre de tels lookalikes, et de tels jeux de mots foireux "proud of your shelf", je me demande dans quel état j'erre et ma tête se gondole! »
Be the judge!
70167
Mika
04.26.2022 - 16:43
I have come up with this idea independently without having seen either one.
Joe La Pompe
04.26.2022 - 17:09
@Mika I believe you totally. But now it’s easy to run a « prior art search » to see if an idea has already done before. What’s your excuse for not doing it?