a fast food joint claims for a michelin star / Une pompe 3 étoiles?
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| THE ORIGINAL? Kentucky Fried Chicken Alice Springs – 2019 “KFC deserves a star” (Click image to enlarge) Watch the Case Study Film / Source : Ogilvy Agency : Ogilvy (Australia) |
LESS ORIGINAL Burger King Master Burger Belgium – 2020 “We deserve that Michelin Star, right?” (Click image to enlarge) Source : L’ADN, Konbini Food Agency : Buzzman (France / Belgium) |
Eng “The creative idea: a fast food joint that is so proud of its junk food is seeking to be awarded a star in the famous Michelin Restaurants Guide. Not only will Burger King most certainly fail in its quest, but they also serve us a warmed creative dish.”
Fr « L'idée créative : un restaurant qui est tellement fier de sa junk food cherche à se faire attribuer une étoile au célèbre guide Michelin. Non seulement Burger King va très certainement échouer dans sa quête, mais en plus ils nous servent du réchauffé! »
Be the judge!
19177
mishka
10.08.2020 - 12:11
Also McDonalds tried the exact same thing in Germany few years ago. #WirWollenDenStern
Correct
10.08.2020 - 20:56
https://www.maennersache.de/mcdonalds-moechte-zum-sterne-restaurant-werden-6335.html
Joe La Pompe
10.09.2020 - 9:25
@mishka thanks for this, I didn’t knew about the Mc Do « all for a star » made in 2018 in Germany.
Dexter
03.14.2022 - 8:02
Vor kurzem hat McDonald’s versucht, dasselbe in Deutschland zu tun