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| THE ORIGINAL? Powerade Energy drink – 2004 Source : Cannes Lions Archive, Agency : DDB (Mexico) |
THE ORIGINAL? Oxbow Surfwear – 2004 Source : Strategies.fr Ad of the day, Agency : Saatchi & Saatchi (France) |
| En matière d’idées aussi il faut savoir surfer sur la vague. Mais là il est dur de savoir qui a sorti sa planche en premier. |
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THE ORIGINAL? Perswood floors – 2000 “The solid wood floor specialist” Source : New York Advertising Festivals, Agency : FCB (Singapore) |
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LESS ORIGINAL Fibermesh : “Concrete that’s tougher than you think” – 2006 Source : Adsoftheworld Agency : The Johnson Group, Chattanooga, Tennessee (USA) |
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LESS ORIGINAL O’Cedar liquid Wax “Protects wood” – 2006 Source : Cannes Lions Archive SHORTLIST, Agency : JWT (France) |
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THE ORIGINAL? Wonder Batteries – 1986 Source : French Art Directors Club. Agency : RSCG Paris (France) |
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LESS ORIGINAL Rayovac Batteries – 2000 Source : Shortlisted at Cannes, Agency : Loducca (Brazil) |
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LESS ORIGINAL Duracell Batteries – 2006 Source : Cannes Lions Archive SHORTLIST, Agency : Ogilvy & Mather, New Delhi (India) |
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THE ORIGINAL? Mighty Dog Food by Nestlé – 2002 Source : Cannes Lions SHORTLIST, Agency : Lowe & Partners (Singapore) |
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LESS ORIGINAL Consort Haircare – 2004 Source : Cannes Lions Archive, Agency : Euro RSCG Chicago (USA) |
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LESS ORIGINAL Axa financial services – 2005 Source : Stratègies, CB News, Agency : TBWA Paris (France) |
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| THE ORIGINAL? Flow 93.5 R&B Reggae HipHop Radio – 2001 Source : Luerzer’s International Archive, Agency : Taxi Advertising & Design (USA) |
LESS ORIGINAL : Notting Hill Carnival by Eurostar Train – 2004 Source : Grand Prix de l’Affichage, Agency : Leg (France) |
| Y’a pas de quoi pêter un cable en voyant ça, mais c’est quand même un peu énervant d’observer une telle ressemblance trois ans après. |
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| THE ORIGINAL? Toyota Ramba – 2002 Source : Cannes Lions Archive. Agency : NAZCA Saatchi & Saatchi (Puerto Rico) |
LESS ORIGINAL Honda Motorbikes – 2003 Source : New York Festivals Book 12 Agency : J.Walter Thompson (Espagne) |
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| LESS ORIGINAL Tour Operator : Promovacances – 2003 Source : A.P.P.M Best of 2003 Agency : Draft FCB Paris (France) |
LESS ORIGINAL : Land Rover – 2007 Source : Cannes SHORTLIST Agency : RKCR Youg&Rubicam (UK) |
| Une idée décidemment très voyageuse… |
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| THE ORIGINAL? Sharpie Permanent Marker – 2002 Source : Cannes Lions Archive, Agency : Ogilvy & Mather (Argentina) |
LESS ORIGINAL : “Permanent Markers” Artline – 2004 Source : “Advertising Now Print”, edited by Taschen. Agency : TBWA\HUNT\LASCARIS (South Africa) |
| Une idée qui a aussi laissé des traces dans les esprits de certains créatifs. |
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| THE ORIGINAL? Galeries Lafayette General store “kids floor” – 1997 Source : French Art Directors Club, Agency : Euro RSCG BETC (France) |
LESS ORIGINAL : Quebec Milk Prod Association – 2003 Source : Cannes Lions archive, Agency : BBDO Montreal (Canada) |
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| LESS ORIGINAL : Semper Baby Foods – 2002 Source : Cannes Lions Archive, Agency : FORCE F&B (Sweden) |
LESS ORIGINAL : Vanille-Fraise Baby Wear – 2007 Source : Adsoftheworld Agency : Saatchi & Saatchi Simko (Switzerland) |
| Maintenant qu’on a vu ces 4 exemples identiques, c’est à cette idée vue et revue qu’on aimerait échapper! |
Joe la pompe
A site dedicated to hunt similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide.
