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Blocked wheels / Enlevement demandé |
| October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Toyota Rav 4 - 1998
Source : French Art Directors Club,
Agency : Saatchi & Saatchi (France) |
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LESS ORIGINAL
Volkswagen Passat 4 Motion - 2000
Source : Cannes Lions Shortlist,
Agency : Arnold Communications (USA) |
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LESS ORIGINAL
Ford Ranger Guerrilla Campaign - 2005
Source : Asia Pacific Ad Festival - Gold Medal. & Bronze Lion at Cannes Festival,
Agency : J.Walter Thompson
Kuala Lumpur (Malaysia) |
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Breathtaking / Bas les masques! |
| October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]
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Escape / Sur la touche |
| October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Land Rover - 2000
Source : French AD Club,
Agency : Jean & Montmarin (France) |
LESS ORIGINAL :
Honda CRV 4×4 - 2002
Source : New York Festivals Finalist,
Agency : Grey & Trace Barcelona. (Espagne) |
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Le jour où ces espagnols se feront vraiment pincer, ils n’auront plus qu’à appuyer eux mêmes sur la touche “escape” avant que leur directeur de création n’appuie sur la touche “éject”. |
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Life is 4×4 / À 4×4 pattes |
| October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]
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Flames with mud / Dérapages incontrolés |
| October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Jeep Chrysler - 1998
Source : Cannes Lions Archive.
Agency : Bozell Woldwide (USA) |
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LESS ORIGINAL
Land Rover Defender - 2000
Source : Cannes Lions Archive,
Agency : TBWA Hunt Lascaris
(South Africa) |
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LESS ORIGINAL
Lexus RX 330 - 2004
Source : Cannes Lions Archive,
Agency : Saatchi & Saatchi (Australia) |
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Five stars coincidence / répétition 5 étoiles |
| October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Lexus “welcome in a 876.643 stars hotel” - 2002
Source : Cannes Lions Archive.
Agency : Dentsu Brussels (Belgium) |
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LESS ORIGINAL
Jeep Grand Cherokee - 2003
“The best places offer much more than 5 stars”
Source : Cannes Lions Archive,
Agency : BBDO (Mexico) |
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LESS ORIGINAL
Nissan Pathfinder - 2005
“a 17.487.233 stars hotel”
Source : French weekly magazines,
Agency : TBWA Paris (France) |
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Gravity redefined / Une idée qui a de la bouteille |
| October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
VW Passat - 2000
Source : French Art Directors Club.
Agency : DDB Paris (France) |
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LESS ORIGINAL
Mitsubishi Pajero 4×4 - 2001
Source : Cannes Lions Archive,
Agency : Crush (Singapore) |
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LESS ORIGINAL
Cadillac - 2004
Source : The Applied Arts Advertising
and Design Annual,
Agency : MacLaren McCann (Canada) |
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Natural Car Wash / Idées similaires en cascade (1/2) |
| October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
“Land Rover’s Car Wash” - 1999
Source : Clube de Criacao de Sao Paulo - bronze!
Agency : Denison Bates (Brazil) |
LESS ORIGINAL :
Land Rover - 2002
“Another week-end spent
to wash the car”
Source : Best Of APPM 2002,
Agency : Young & Rubicam (France) |
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Natural Car Wash / Idées similaires en cascade (2/2) |
| October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]
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LESS ORIGINAL
VW Touareg “car wash” - 2002
Source : Cannes Lions Archive.
Agency : Medina Turgul DDB
(Turkey) |
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LESS ORIGINAL
Mitsubishi Monteiro 4×4 - 2004
Source : Cannes Lions Archive,
Agency : BBDO (Chile) |
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LESS ORIGINAL
“Official Carwash for the volkswagen touareg” - 2006
Source : Luerzer’s Archive 01-2006
Agency : The alchemy partnership (Singapore) |
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Elephant / Un élephant ça pompe énormément |
| October 23rd, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Nissan PickUp - 2002
Source : GOLD LION at Cannes,
Agency : /TBWA Paris, (France) |
LESS ORIGINAL :
Toyota Toundra PickUp - 2006
Source : http://www.ipub.ca.cx/
Agency : Unknown (Canada) |
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Un élephant c’est bien connu ça trompe énormément. Du moment que ça ne trompe pas les jurys du prochain festival de cannes… |
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