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Blocked wheels / Enlevement demandé
October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]

sabots98.jpg THE ORIGINAL?
Toyota Rav 4 - 1998
Source : French Art Directors Club,
Agency : Saatchi & Saatchi (France)
sabots2000.jpg LESS ORIGINAL
Volkswagen Passat 4 Motion - 2000
Source : Cannes Lions Shortlist,
Agency : Arnold Communications (USA)
sabots2005.jpg LESS ORIGINAL
Ford Ranger Guerrilla Campaign - 2005
Source : Asia Pacific Ad Festival - Gold Medal. & Bronze Lion at Cannes Festival,
Agency : J.Walter Thompson
Kuala Lumpur (Malaysia)



Breathtaking / Bas les masques!
October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]

masque1999.jpg THE ORIGINAL?
Lexus LX 470 - 1999
Source : Cannes Lions Archive.
Agency : Team One Advertising (USA)
masque2002.jpg LESS ORIGINAL
Opel Frontera 4×4 - 2002
Source : Cannes Lions Archive,
Agency : McCann Erickson Geneva
(Switzerland)
masque2004.jpg LESS ORIGINAL
Jeep - 2004
Source : Cannes Lions Shortlist
Eurobest Shortlist - OneClub Book,
Agency : KNSK Werbeagentur
(Germany)


Escape / Sur la touche
October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]

escape1.jpg escape2.jpg
THE ORIGINAL?
Land Rover - 2000
Source : French AD Club,
Agency : Jean & Montmarin (France)
LESS ORIGINAL :
Honda CRV 4×4 - 2002
Source : New York Festivals Finalist,
Agency : Grey & Trace Barcelona. (Espagne)
Le jour où ces espagnols se feront vraiment pincer, ils n’auront plus qu’à appuyer eux mêmes sur la touche “escape” avant que leur directeur de création n’appuie sur la touche “éject”.


Life is 4×4 / À 4×4 pattes
October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]

44mitsubishi1.jpg 44quattroaudi.jpg
THE ORIGINAL?
Mitsubishi “life is 4×4″ - 2002
Source : Luerzer’s archive.
Agency : BBH Sao Paulo (Brazil)
LESS ORIGINAL :
TV Commercial Audi Quattro - 2004
Click here to watch the movie
Source : AdForum.com, French Art Directors Club,
Agency : DDB Paris (France)
Dans les deux cas on compare le déplacement à 4 pattes d’un bébé à celui d’un vehicule 4×4.


Flames with mud / Dérapages incontrolés
October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]

flammes1998.jpg THE ORIGINAL?
Jeep Chrysler - 1998
Source : Cannes Lions Archive.
Agency : Bozell Woldwide (USA)
flammes2000.jpg LESS ORIGINAL
Land Rover Defender - 2000
Source : Cannes Lions Archive,
Agency : TBWA Hunt Lascaris
(South Africa)
flammes2004.jpg LESS ORIGINAL
Lexus RX 330 - 2004
Source : Cannes Lions Archive,
Agency : Saatchi & Saatchi (Australia)


Five stars coincidence / répétition 5 étoiles
October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]

stars2002.jpg THE ORIGINAL?
Lexus “welcome in a 876.643 stars hotel” - 2002
Source : Cannes Lions Archive.
Agency : Dentsu Brussels (Belgium)
stars2003.jpg LESS ORIGINAL
Jeep Grand Cherokee - 2003
“The best places offer much more than 5 stars”
Source : Cannes Lions Archive,
Agency : BBDO (Mexico)
stars2005.jpg LESS ORIGINAL
Nissan Pathfinder - 2005
“a 17.487.233 stars hotel”
Source : French weekly magazines,
Agency : TBWA Paris (France)


Gravity redefined / Une idée qui a de la bouteille
October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]

gobelet2000_cda.jpg THE ORIGINAL?
VW Passat - 2000
Source : French Art Directors Club.
Agency : DDB Paris (France)
gobelet2002_0486.jpg LESS ORIGINAL
Mitsubishi Pajero 4×4 - 2001
Source : Cannes Lions Archive,
Agency : Crush (Singapore)
gobelet2004.jpg LESS ORIGINAL
Cadillac - 2004
Source : The Applied Arts Advertising
and Design Annual,
Agency : MacLaren McCann (Canada)


Natural Car Wash / Idées similaires en cascade (1/2)
October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]

carwash96.jpg carwash2002.jpg
THE ORIGINAL?
“Land Rover’s Car Wash”  - 1999
Source : Clube de Criacao de Sao Paulo - bronze!
Agency : Denison Bates (Brazil)
LESS ORIGINAL :
Land Rover - 2002
“Another week-end spent
to wash the car”
Source : Best Of APPM 2002,
Agency : Young & Rubicam (France)
 


Natural Car Wash / Idées similaires en cascade (2/2)
October 24th, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]

carwash2004.jpg LESS ORIGINAL
VW Touareg “car wash” - 2002
Source : Cannes Lions Archive.
Agency : Medina Turgul DDB
(Turkey)
carwash2004mitsu.jpg LESS ORIGINAL
Mitsubishi Monteiro 4×4 - 2004
Source : Cannes Lions Archive,
Agency : BBDO (Chile)
carwash2006.jpg LESS ORIGINAL
“Official Carwash for the volkswagen touareg” - 2006
Source : Luerzer’s Archive 01-2006
Agency : The alchemy partnership (Singapore)


Elephant / Un élephant ça pompe énormément
October 23rd, 2007 under Auto - 4x4, Print & Outdoor. [ Comments: none ]

elephantnissan2002.jpg elephanttoyota.jpg
THE ORIGINAL?
Nissan PickUp - 2002
Source : GOLD LION at Cannes,
Agency : /TBWA Paris, (France)
LESS ORIGINAL :
Toyota Toundra PickUp - 2006
Source : http://www.ipub.ca.cx/
Agency : Unknown (Canada)
Un élephant c’est bien connu ça trompe énormément. Du moment que ça ne trompe pas les jurys du prochain festival de cannes…


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