“Masked to unmask copycats.”
Category: Auto – 4×4
Breathtaking / Bas les masques!
THE ORIGINAL?
Lexus LX 470 – 1999
Source : Cannes Lions Archive.
Agency : Team One Advertising (USA)
LESS ORIGINAL
Opel Frontera 4×4 – 2002
Source : Cannes Lions Archive,
Agency : McCann Erickson Geneva
(Switzerland)
LESS ORIGINAL
Jeep – 2004
Source : Cannes Lions Shortlist
Eurobest Shortlist – OneClub Book,
Agency : KNSK Werbeagentur
(Germany)Be the judge!
03
Life is 4×4 / À 4×4 pattes
THE ORIGINAL?
Mitsubishi « life is 4×4 » – 2002
Source : Luerzer’s archive.
Agency : BBH Sao Paulo (Brazil)LESS ORIGINAL :
TV Commercial Audi Quattro – 2004
Click here to watch the movie
Source : AdForum.com, French Art Directors Club,
Agency : DDB Paris (France)
Dans les deux cas on compare le déplacement à 4 pattes d’un bébé à celui d’un vehicule 4×4.
Be the judge!
03
Gravity redefined / Une idée qui a de la bouteille
THE ORIGINAL?
VW Passat – 2000
Source : French Art Directors Club.
Agency : DDB Paris (France)
LESS ORIGINAL
Mitsubishi Pajero 4×4 – 2001
Source : Cannes Lions Archive,
Agency : Crush (Singapore)
LESS ORIGINAL
Cadillac – 2004
Source : The Applied Arts Advertising
and Design Annual,
Agency : MacLaren McCann (Canada)Be the judge!
02
Natural Car Wash / Idées similaires en cascade (1/2)
THE ORIGINAL?
« Land Rover’s Car Wash » – 1999
Source : Clube de Criacao de Sao Paulo – bronze!
Agency : Denison Bates (Brazil)LESS ORIGINAL :
Land Rover – 2002
« Another week-end spent
to wash the car »
Source : Best Of APPM 2002,
Agency : Young & Rubicam (France)
Be the judge!
03
Natural Car Wash / Idées similaires en cascade (2/2)
LESS ORIGINAL
VW Touareg « car wash » – 2004
Source : Cannes Lions Archive.
Agency : Medina Turgul DDB
(Turkey)
LESS ORIGINAL
Mitsubishi Monteiro 4×4 – 2004
Source : Cannes Lions Archive,
Agency : BBDO (Chile)
LESS ORIGINAL
« Official Carwash for the volkswagen touareg » – 2006
Source : Luerzer’s Archive 01-2006
Agency : The alchemy partnership (Singapore)Be the judge!
05
