idea of traditional kind / Poupée coller?
THE ORIGINAL? Volkswagen Golf Variant – 1994 Source : Cannes Lions Archive Agency : DDB Amsterdam (The Netherlands) |
LESS ORIGINAL Fiat 500L « More Fiat, more space » – 2017 Source : Coloribus Creative School : Miami Ad School (USA) |
Eng “I usually don't like to bother students but here the similarity is too blatant to remain silent. This campaign was sent and displayed on famous ad websites this month, (presented as a "ghost" work to be precise). But when you do such thing as a ghost (no rules, free creativity), the minimum is to make something original, don't you think? What is the opinion of the Miami Ad School, I'll be curious to know?”
Fr « En général je n'aime pas trop pointer du doigt les étudiants, mais là c'est trop flagrant! Ils ont un sujet libre (c'est une campagne ghost), pas de vrai client, zéro contraintes... et ils accouchent d'une idée vieille de plus de 20 ans. Alors crapulerie en mode pas vu, pas pris ou manque total de culture pub? »