“Masked to unmask copycats.”
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| THE ORIGINAL? Just Eat food delivery x Animal Crossing – 05-2020 Virtual food delivers to Animal Crossing players Source : AdForum, YouTube Case Study Agency : Steve Paris (France) |
LESS ORIGINAL Deliveroo food delivery x Animal Crossing – 06-2020 Virtual food delivers to Animal Crossing players Source : LBB Online Agency : The Secret Little Agency (Singapore) |
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| THE ORIGINAL? La Vanguardia magazine – 1998 Click the image to enlarge Source : Adeevee Ag : Ogilvy Barcelona (Spain) |
LESS ORIGINAL Audi Matrix LED – 2015 Click the image to enlarge Source : CargoCollective Agency : Tandem DDB (Spain) |
LESS ORIGINAL Xiaomi Note 8 – 2020 Click the image to enlarge Source : Adsoftheworld Agency : Tough Slate (Ukraine) |
Eng “Watch this! Kinda weird and scary. This idea is so deja-vu that my eyes hurt. Whatever the number of pupils per eye the (not so) creative idea remains the same. What's next? 10 or 20 pupils per eye. It's may be time to stop.”
Fr « Regardez moi ça! Ils ont voulu nous en mettre plein les yeux mais au final ça pue le déjà-vu. Pour un résultat si peu créatif on aurait préféré que ces agences aient bossé à l'œil... »
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| THE ORIGINAL? Road Safety – Cellucom – 2009 “Concentrate on the road, not your conversation” Source : Act Responsible Tribute Agency : Memac Ogilvy Dubaï (UAE) |
LESS ORIGINAL Road Safety – Die Johanniter – 2020 « Every call takes your visibility » Source : Adsoftheworld Agency : Wefra Life (Germany) |
Eng “These two road safety ads are a bit too close to each other. Same idea, same execution... I don't understand why they send it to websites such as adsoftheworld that showcase creativity and put their names on it. Very mysterious...”
Fr « Entre ces deux créations le rapprochement est évident! Ça ne serait que moi le juge je mettrais immédiatement un zéro de conduite, avec retrait du permis de travailler en agence. »
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| THE ORIGINAL? ManForce Condoms / Social media Post – 2019 Published during the 2019 air pollution crisis Click on the image to enlarge Agency : Unknown (India) |
LESS ORIGINAL Durex / Social Media Post – 2020 Published during the COVID-19 world crisis Click on the image to enlarge Agency : Unknown |
Eng “Always the same joke, applied once to a peak of pollution that forced to come out masked and another time to the coronavirus crisis. Fortunately, Joe is there to unmask the truth.”
Fr « Toujours la même blague, appliquée une fois à un pic de pollution qui obligeait à sortir masqué et une autre fois à la crise du coronavirus. Heureusement, Joe est là pour démasquer la supercherie. »
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| THE ORIGINAL? Penalty Running Shoes – 2011 “The more you run, the shorter the distance” Source : Ad Forum, Cannes Lions BRONZE Agency : Havas Z+ Sao Paulo (Brazil) |
LESS ORIGINAL Kentoya Fitness Club – 2020 Click on the image to enlarge Source : Lüerzer’s International Archive Agency : VCCP Prague (Czech Republic) |
Eng “The creative concept and the execution are very similar: close-up on an overweight man whose t-shirt has become too short ... and materialization of the distance that must be reduced by sport. The first one was awarded at Cannes Lions back in 2011. The difference is very thin. Copycat or coincidence? Be the judge!”
Fr « Le concept créatif et l'éxecution sont très similaires : gros plan sur un homme en surpoids dont le t-shirt est devenu trop court... et materialisation de la distance qu'il faut réduire par le sport. Niveau originalité ... c'est un peu maigre! »
Eng “During the lockdown, Just Eat (France) and Deliveroo (Singapore) had the very same creative idea : delivering food (and promotional codes), via virtual riders to gamers inside Animal Crossing Nintendo game. The only difference I notice is that the deliveroo rider wears a protective mask and not the other.”
Fr « Pendant le confinement, question livraison virtuelle on a eu le droit à une double ration! Les agences de Just Eat France et Deliveroo Singapour ont eu la même idée : livrer de la nourriture (et des codes promo), via des livreurs virtuels qui apparaissent directement dans le jeu Animal Crossing de Nintendo. »