Joe la Pompe, since 1999

“Masked to unmask copycats.”

Face mask or coffee cup? / Nescafé et refait!

wear a mask awareness face mask or coffee cup?
THE ORIGINAL?
Mucinex “Wear a mask” – August 2020
Click the image to enlarge
Source : LittleBlackBook
Agency : Mc Cann Health (USA)
LESS ORIGINAL
Nescafé “Stay healthy” – April 2021
Click the image to enlarge
Source : LaCriaturaCreativa
Agency : Marcel Worldwide (Mexico)

Eng “Both creative ideas are identical : a coffee cup looks like a face mask (the ones used during covid-19 pandemic). Both campaigns use illustrations to convey the message... coincidence or copycat? Be the judge!”

Fr « Les deux idées créatives sont identiques: une tasse de café ressemble à un masque de protection (ceux utilisés contre le covid-19). Les deux campagnes utilisent des illustrations pour transmettre le message ... la coupe est pleine, c'est du déjà bu! Copie ou coïncidence? À vous de juger! »

Be the judge!

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  • Juan carlos tapia

    04.27.2021 - 22:35

    Hello. The agency responsible for the one on the right is Marcel WW México.

  • Joe La Pompe

    04.28.2021 - 9:39

    @Juan Carlos – Thanks for the credits. I’ve corrected. My first information source was false.

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