“Masked to unmask copycats.”
Category: Special Pages
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| THE ORIGINAL? Sport-Foundation – 2004 (Sportstiftung-NRW) Click here to see the full campaign, AD : Marcel Bagus (Germany) |
LESS ORIGINAL : Adidas +10 Campaign – 2006 Source : EPICA Award – SILVER, Luerzer’s International Archive, Agency : TBWA Berlin (Germany) |
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| THE ORIGINAL? Adidas « impossible is nothing » – 2006 Source : TwentyFour Advertising Blog, Agency : /TBWA (India) |
THE ORIGINAL? Niketown « open till midnight » – 2006 Source : Cannes Bronze Lion Agency : DDB Berlin, (Germany) |
Eng “It's quite funny and a bit ironic to see two global giants and largest rivals have exactly the same concept at the same time.”
Fr « La campagne allemande n'est elle que l'ombre de la campagne indienne? ou inversement... »
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| THE ORIGINAL? Amateur Golf Championships – 2004 Source : Cannes Lions Longlist Agency : DDB (Australia) |
THE ORIGINAL? Danish Golf Company – Amateurs day – 2004 Source : EPICA AWARDS BOOK Agency : Leo Burnett (Denmark) |
Fr « Des annonces qui ont réussi à faire leur trou, malgré un air criant de ressemblance. »
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| THE ORIGINAL? Wonder Batteries – 1986 Source : French ADC Agency : RSCG Paris (France) |
LESS ORIGINAL Rayovac Batteries – 2000 Source : Cannes SHORTLIST Agency : Loducca (Brazil) |
LESS ORIGINAL Duracell Batteries – 2006 Source : Cannes SHORTLIST Agency : Ogilvy New Delhi (India) |
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| THE ORIGINAL? Website surf.co.nz– 2004 Source : Cannes Archive Online Agency : Colenso BBDO (New Zealand) |
THE ORIGINAL? Trip Surf Magazine– 2004 Source : Cannes Archive Online Agency : Saatchi & Saatchi (France) |
Fr « Une idée qui a visiblement fait son petit bonhomme de chemin... »