A contagious idea? / Sang pour sang identique?
THE ORIGINAL? Life Support Group – Aids Awareness – 2015 Poster printed with HIV+ blood infused ink Source : Youtube Case Study Agency : Ogilvy (Brazil) |
THE ORIGINAL? Vanguardist – Aids Awareness – 2015 Magazine printed with HIV+ blood infused ink Source : Saatchi.com Agency : Saatchi & Saatchi (Switzerland) |
Eng “Both of these "impossible but true" and very innovative projects had been brought to life at the very same time. It's quite suspicious but it's no big deal as long as it's for good causes. How do you call a world premiere that's been done twice? Is it another example of similar thinking or the inspiration came from something else? ”
Fr « Une idée pour le moins contagieuse. Manque de veine, les deux campagnes sont sorties pile en même temps. C'est assez étrange pour être souligné, pourtant ça arrive souvent. Sang nul doute une idée dans l'air du temps... »