Varicose veins that form a GPS trajectory / Au diable la varice!
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THE ORIGINAL? Yandex Maps – 2019 “Drive less, walk more” Click the image to enlarge EPICA AWARDS Silver Agency : Karpat indep. (Turkey) |
LESS ORIGINAL Uni-Sport / Under Armour – 2020 “To reach the destination PERFECT LEGS, cycle one hour a day” Click the image to enlarge Source : Adsoftheworld Agency : Wave Propaganda (Brazil) |
Eng “The creative idea: a departure / arrival GPS trajectory in which the route to follow is materialized by a varicose vein. Unfortunately this visual gag has already been done one year before and awarded Silver at the Epica Awards.”
Fr « L'idée visuelle : un trajet GPS départ / arrivée dans lequel la route à suivre est matérialisée par une varice. Pas de veine, ça a déjà été fait! Et en plue ça a été primé d'argent aux Epica Awards. »