Joe la Pompe, since 1999

“Masked to unmask copycats.”

The key to success / Une idée jamais mise sur la touche

 

escape1.jpg escape2.jpg escape2013
THE ORIGINAL?
Land Rover – 2000
Source : French AD Club,
Jean & Montmarin (France)
LESS ORIGINAL :
Honda CRV 4×4 – 2002
Source : New York Festivals Finalist,
Agency : Grey & Trace Barcelona. (Spain)
LESS ORIGINAL :
Land Rover LR4 – 2013
Source : Cannes Direct Shortlist
Agency : Young & Rubicam Dubai (UAE)

Eng “It comes back year after year... impossible to escape this idea! You add up a little something and now you got a shortlist. A little touch of added value on an old idea, is that the "key" to success?”

Fr « Impossible d'y échapper. On ressort la même bonne vieille idée, avec une petite "touche" de nouveauté, et hop on choppe une shortlist. »

Be the judge!

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Life is 4×4 / À 4×4 pattes

44mitsubishi1.jpg 44quattroaudi.jpg
THE ORIGINAL?
Mitsubishi “life is 4×4” – 2002
Source : Luerzer’s archive.
Agency : BBH Sao Paulo (Brazil)
LESS ORIGINAL :
TV Commercial Audi Quattro – 2004
Click here to watch the movie
Source : AdForum.com, French Art Directors Club,
Agency : DDB Paris (France)
Dans les deux cas on compare le déplacement à 4 pattes d’un bébé à celui d’un vehicule 4×4.

Be the judge!

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Five stars coincidence / répétition 5 étoiles

stars2002.jpg stars2003.jpg stars2005.jpg
THE ORIGINAL? 
Lexus – 2002
“welcome in a 876.643 stars hotel”
Source : Cannes Archive
Agency : Dentsu (Belgium)
LESS ORIGINAL
Jeep Grand Cherokee2003
“The best places offer much
more than 5 stars”

Agency : BBDO (Mexico)
LESS ORIGINAL
Nissan 2005
“a 17.487.233
stars hotel”

Agency : TBWA Paris

Be the judge!

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2

Gravity redefined / Une idée qui a de la bouteille

gobelet2000_cda.jpg THE ORIGINAL?
VW Passat – 2000
Source : French Art Directors Club.
Agency : DDB Paris (France)
gobelet2002_0486.jpg LESS ORIGINAL
Mitsubishi Pajero 4×4 – 2001
Source : Cannes Lions Archive,
Agency : Crush (Singapore)
gobelet2004.jpg LESS ORIGINAL
Cadillac – 2004
Source : The Applied Arts Advertising
and Design Annual,
Agency : MacLaren McCann (Canada)

Be the judge!

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Natural Car Wash / Idées similaires en cascade (1/2)

carwash96.jpg carwash2002.jpg
THE ORIGINAL?
“Land Rover’s Car Wash”  – 1999
Source : Clube de Criacao de Sao Paulo – bronze!
Agency : Denison Bates (Brazil)
LESS ORIGINAL :
Land Rover – 2002
“Another week-end spent
to wash the car”
Source : Best Of APPM 2002,
Agency : Young & Rubicam (France)
 

Be the judge!

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