Category: Travel, Leisure
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THE ORIGINAL?
Alitalia Airlines « By Air » – 2003
Agency : Zapping Madrid (Spain) |
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LESS ORIGINAL
Evergreen Travel – 2007
« So cheap, it’s like posting yourself »
Source : Adsoftheworld,
Agency : Leo Burnett (Hong Kong) |
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LESS ORIGINAL
SNCF Corail Intercités – 2008
« To travel more and pay less, let
the railroad do the job »
Agency : TBWA\ Paris (France) |
Be the judge!
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THE ORIGINAL?
Aruba – 2008
Source : CCSP (Creative Club of Sao Paulo)
Agency : Lew Lara (Brasil) |
LESS ORIGINAL
Golden Holidays « malaysiaairlines.com » – 2008
Agency : Ogilvy & Mather Kuala Lumpur (Malaysia) |
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Be the judge!
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THE ORIGINAL?
Ed Parker’s « Karate for children 3 years and older » – 2001
Source : Cannes Archive Online,
Agency : JWT (Spain) |
LESS ORIGINAL
Seibukan Karate School – 2007
« Karate classes for children »
Source : NY Festivals BRONZE
Agency : Grey Dubaï (UAE) |
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Be the judge!
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THE ORIGINAL?
Eurostar train tickets promotion : « London cheaper » – 2002
Source : Cannes SHORTLIST
Agency : Leg Paris (France) |
LESS ORIGINAL
HLX.com travels – 2007
Source : Cannes Archive Online,
Agency : Scholz & Friends (Germany) |
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Be the judge!
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THE ORIGINAL?
Hover Speed Ferries,
« Dover to Calais, 24 Minutes » – 2002
Source : Cannes Archive Online,
Agency : Delaney Lund Knox
Warren & Partners (United Kingdom) |
LESS ORIGINAL
Yamaha Marine, New F350.
« The world’s highest horsepower outboard » – 2007
Source : EPICA GOLD
Agency : 1861united, Milan, (Italy) |
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Be the judge!
Fr « Pas de quoi tomber à genoux, mais un beau télescopage d'idées. Sans doute un concept dans les airs (du temps). »