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Double Line / Sur la même ligne! April 4th, 2008 under Fashion, Foot & Underwear, Guerrilla & Viral, Print & Outdoor. [ Comments: 1 ] THE ORIGINAL? “safety line” Marvel Push-Up Bra - 1998 Source : Cannes Archive Online, Agency : DDB Sydney (Australia) LESS ORIGINAL : “safety line” Wonderbra, Ambient - 12/2007 Source : Adsoftheworld, Agency :  Euro RSCG (Singapore) Si c’est une copie, ils ont dépassé la ligne rouge. Quoiqu’il en soit, les auteurs de celle de droite ont un train de retard! French seduction / Ce qui eiffel n’est plus à refaire February 27th, 2008 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: 4 ] THE ORIGINAL? La Rose Lingerie Store - 2002 Source : Cannes Archive Online, Agency : Strusi Estudio Creativo (Venezuela) LESS ORIGINAL : Simone Perèle Lingerie - 2008 Claim : “be like the french, wear sexy” Source : Adsoftheworld, Agency : Liwa Advertising LLC, Dubai, (UAE)   Fer et re-fer et même tour à tour c’est toujours la même idée. Idea that flies away / Minute Papillon! January 18th, 2008 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: 2 ] THE ORIGINAL? 4TH Curitiba International Ecological Marathon - 2001 Source : Cannes Archive Online, Agency : Master (Brazil) LESS ORIGINAL : Sneaker King “almost too rare to wear” - 2007 Source : Adsoftheworld, Agency : Leo Burnett Frankfurt, (Germany) Une idée qui a été papillonner d’agence en agence… Hand in the Pants / Braguette magique November 8th, 2007 under Fashion, Foot & Underwear, Miscellaneous, Mixed sources, Print & Outdoor. [ Comments: 1 ] THE ORIGINAL? The Axe Effect - 2003 Source : Cresta Awards 2003, International Freecard Award, 2004 (First Prize) Agency : Lowe Pirella Fronzoni (Italy) LESS ORIGINAL : Recycle Boutique - 2007 “Where old clothes feel young again” Source : AdsOfTheWorld, Agency : M&C Saatchi, Wellington (New Zealand)   Les Néo-Zélandais ont été pris la main dans le sac! Il faut dire que le nom du client “recycle boutique” était prédestiné. Car crash because of a woman / Simple accident? October 29th, 2007 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Wallis women wear “dress to kill” - 1997 Source : Luerzer’s International Archive, Agency : BBH London (United Kingdom) LESS ORIGINAL : Wonderbra Lingerie - 2007 Source : Adsoftheworld, Agency : Lanmeng, Shanghai, (China) De la bonne copie “made in China” ou un simple accident? Strip in the Street / Street tease October 20th, 2007 under Fashion, Foot & Underwear, Guerrilla & Viral, Print & Outdoor. [ Comments: 1 ] THE ORIGINAL? String fellows private strip club - 2006 Source : Cannes Lions Archive, Agency : JWT Paris (France) LESS ORIGINAL : Bendon Lingerie - “Be inspired this Valentine’s day” - 2007 Source : AdsOfTheWorld, Agency : Ideaworks, Sydney (Australia) Une reprise que l’on pourrait qualifier d’assez culottée. Cut Copy / Déchirer-coller October 17th, 2007 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: none ] THE ORIGINAL? La Mote Millenium Fashion & Underwear Shop - 2000 Source : Outdoor Bronze Worldmedal at the New York Festivals, Agency : Bold TBWA Advertising Oslo (Norway) LESS ORIGINAL : DIM UP “rediscover your legs” - 2006 Source : CB News magazine, Agency : Publicis Conseil (France) Redécouvrez vous jambes? Redécouvrez plutôt la création originale, made in Norvège… Exact same position / Jacques à dit : on ne bouge plus October 17th, 2007 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Adidas photo serie for WAD magazine - 2005 Photographer : Aurelien dupuis, (France) LESS ORIGINAL : BREMA sportswear clothes - 2007 Source : Adsoftheworld.com Photographer : Winkler & Noah, Agency : In Adv, Milan (Italy)   Impressionnante copie totalement inspirée d’un photo reportage paru dans le magazine WAD deux ans plus tôt. Double O / Nom de code : Double 0 October 17th, 2007 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Venus Victoria Lingerie - 2002 Source : Cannes Lions Archive, Agency : Solid Communication (Greece) LESS ORIGINAL : DIM bodytouch Lingerie - 2003 Source : JC Decaux Outdoors, Agency : Publicis Conseil (France) Le moins que l’on puisse dire c’est que les “dessous” de cette affaire, eux, ne sont pas très nets… Jesus! / Wonderbra en croix October 17th, 2007 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Push-up Bra Movimento Natural - 2004 Source : Cannes Lions Archive. Agency : F/NAZCA Saatchi & Saatchi (Brazil) LESS ORIGINAL Wonderbra Push-up bra - 2006 Source : Club des DA Agency : Publicis Conseil (France) LESS ORIGINAL Wonderbra Push-Up Bra - 2006 Source : Cannes Lions Archive. Agency : Lowe Bull (South Africa) Décidément, trouver des idées neuves devient un vrai chemin de croix! « Previous entries