|
Double Line / Sur la même ligne! |
| April 4th, 2008 under Fashion, Foot & Underwear, Guerrilla & Viral, Print & Outdoor. [ Comments: 1 ]
|
|
 |
 |
THE ORIGINAL?
“safety line” Marvel Push-Up Bra - 1998
Source : Cannes Archive Online,
Agency : DDB Sydney (Australia) |
LESS ORIGINAL :
“safety line” Wonderbra, Ambient - 12/2007
Source : Adsoftheworld,
Agency : Euro RSCG (Singapore) |
|
Si c’est une copie, ils ont dépassé la ligne rouge. Quoiqu’il en soit, les auteurs de celle de droite ont un train de retard! |
|
|
French seduction / Ce qui eiffel n’est plus à refaire |
| February 27th, 2008 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: 4 ]
|
|
 |
 |
THE ORIGINAL?
La Rose Lingerie Store - 2002
Source : Cannes Archive Online,
Agency : Strusi Estudio Creativo (Venezuela) |
LESS ORIGINAL :
Simone Perèle Lingerie - 2008
Claim : “be like the french, wear sexy”
Source : Adsoftheworld,
Agency : Liwa Advertising LLC, Dubai, (UAE) |
| |
Fer et re-fer et même tour à tour c’est toujours la même idée. |
|
|
Idea that flies away / Minute Papillon! |
| January 18th, 2008 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: 2 ]
|
|
 |
 |
THE ORIGINAL?
4TH Curitiba International Ecological Marathon - 2001
Source : Cannes Archive Online,
Agency : Master (Brazil) |
LESS ORIGINAL :
Sneaker King
“almost too rare to wear” - 2007
Source : Adsoftheworld,
Agency : Leo Burnett Frankfurt, (Germany) |
|
Une idée qui a été papillonner d’agence en agence… |
|
|
Hand in the Pants / Braguette magique |
| November 8th, 2007 under Fashion, Foot & Underwear, Miscellaneous, Mixed sources, Print & Outdoor. [ Comments: 1 ]
|
|
 |
 |
THE ORIGINAL?
The Axe Effect - 2003
Source : Cresta Awards 2003,
International Freecard Award, 2004 (First Prize)
Agency : Lowe Pirella Fronzoni (Italy) |
LESS ORIGINAL :
Recycle Boutique - 2007
“Where old clothes feel young again”
Source : AdsOfTheWorld,
Agency : M&C Saatchi, Wellington (New Zealand) |
| |
Les Néo-Zélandais ont été pris la main dans le sac! Il faut dire que le nom du client “recycle boutique” était prédestiné. |
|
|
Car crash because of a woman / Simple accident? |
| October 29th, 2007 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: none ]
|
|
 |
 |
THE ORIGINAL?
Wallis women wear “dress to kill” - 1997
Source : Luerzer’s International Archive,
Agency : BBH London (United Kingdom) |
LESS ORIGINAL :
Wonderbra Lingerie - 2007
Source : Adsoftheworld,
Agency : Lanmeng, Shanghai, (China) |
|
De la bonne copie “made in China” ou un simple accident? |
|
|
Strip in the Street / Street tease |
| October 20th, 2007 under Fashion, Foot & Underwear, Guerrilla & Viral, Print & Outdoor. [ Comments: 1 ]
|
|
 |
 |
THE ORIGINAL?
String fellows private strip club - 2006
Source : Cannes Lions Archive,
Agency : JWT Paris (France) |
LESS ORIGINAL :
Bendon Lingerie - “Be inspired this Valentine’s day” - 2007
Source : AdsOfTheWorld,
Agency : Ideaworks, Sydney (Australia) |
|
Une reprise que l’on pourrait qualifier d’assez culottée. |
|
|
Cut Copy / Déchirer-coller |
| October 17th, 2007 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: none ]
|
|
 |
 |
THE ORIGINAL?
La Mote Millenium Fashion & Underwear Shop - 2000
Source : Outdoor Bronze Worldmedal at the New York Festivals,
Agency : Bold TBWA Advertising Oslo (Norway) |
LESS ORIGINAL :
DIM UP “rediscover your legs” - 2006
Source : CB News magazine,
Agency : Publicis Conseil (France) |
|
Redécouvrez vous jambes? Redécouvrez plutôt la création originale, made in Norvège… |
|
|
Exact same position / Jacques à dit : on ne bouge plus |
| October 17th, 2007 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: none ]
|
|
 |
 |
THE ORIGINAL?
Adidas photo serie for WAD magazine - 2005
Photographer : Aurelien dupuis, (France) |
LESS ORIGINAL :
BREMA sportswear clothes - 2007
Source : Adsoftheworld.com
Photographer : Winkler & Noah,
Agency : In Adv, Milan (Italy) |
| |
Impressionnante copie totalement inspirée d’un photo reportage paru dans le magazine WAD deux ans plus tôt. |
|
|
Double O / Nom de code : Double 0 |
| October 17th, 2007 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: none ]
|
|
 |
 |
THE ORIGINAL?
Venus Victoria Lingerie - 2002
Source : Cannes Lions Archive,
Agency : Solid Communication (Greece) |
LESS ORIGINAL :
DIM bodytouch Lingerie - 2003
Source : JC Decaux Outdoors,
Agency : Publicis Conseil (France) |
|
Le moins que l’on puisse dire c’est que les “dessous” de cette affaire, eux, ne sont pas très nets… |
|
|
Jesus! / Wonderbra en croix |
| October 17th, 2007 under Fashion, Foot & Underwear, Print & Outdoor. [ Comments: none ]
|
|
 |
THE ORIGINAL?
Push-up Bra Movimento Natural - 2004
Source : Cannes Lions Archive.
Agency : F/NAZCA Saatchi & Saatchi (Brazil) |
 |
LESS ORIGINAL
Wonderbra Push-up bra - 2006
Source : Club des DA
Agency : Publicis Conseil (France) |
 |
LESS ORIGINAL
Wonderbra Push-Up Bra - 2006
Source : Cannes Lions Archive.
Agency : Lowe Bull (South Africa) |
Décidément, trouver des idées neuves devient un vrai chemin de croix!
|
| « Previous entries |