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The sound of copycat? / Deux idées qui se font écho |
| December 4th, 2008 under Audio,video, Print & Outdoor. [ Comments: 3 ]
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THE ORIGINAL?
Ludwig Beck - 2006
Agency : Saint Elmo’s (Germany) |
LESS ORIGINAL :
RCA “Sound for real” - 11/2007
Source : Adsoftheworld.com
Agency : Lowe & Partners (Honduras) |
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On a beau dire aux créatifs qu’il ne faut pas copier sur son voisin, ça rentre par une oreille et ça sort par l’autre. |
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Tripods Twins / Ça nous fait une belle jambe (en plus) |
| October 23rd, 2008 under Audio,video, Print & Outdoor. [ Comments: 10 ]
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THE ORIGINAL?
Manfrotto Tripods for Cameras - 2004
Source : One Show Vol27, Merit, Cannes archive,
Agency : Saatchi & Saatchi London (UK) |
LESS ORIGINAL :
Canon with Image Stabilizer - 2008
Source : Adsoftheworld.com
Agency : : Armstrong & Asociados Santiago (Chile) |
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Le coup de la “troisième” jambe ressorti de la poche. Il avait déjà servi pour des préservatifs XL, mais là il vante le même type de produit (univers du matériel photo) et d’une manière incroyablement identique. |
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Zoom x12 x2 |
| December 7th, 2007 under Audio,video, Guerrilla & Viral, Print & Outdoor. [ Comments: 1 ]
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THE ORIGINAL?
Panasonic Cameras “get closer” - May 2007
Source : One Show Merit,
Agency : Fischer America Comunicação, São Paulo (Brazil) |
LESS ORIGINAL :
Leica “12x optical zoom” - September 2007
Source : Eurobest 2007 Silver,
Agency : Advico Young & Rubicam (Switzerland) |
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Non ce n’est pas un effet d’optique, l’idée est bien la même! Une idée qui a fait le mur, pour s’évader du brésil et finir en Suisse. |
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Very large sofa / Assortiment de canapés |
| October 29th, 2007 under Audio,video, Print & Outdoor. [ Comments: 1 ]
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THE ORIGINAL?
Thomson Widescreen TV - 2000
Source : Luerzer’s International Archive,
Agency : Wunderman Cato Johnson (Singapore) |
LESS ORIGINAL :
Sony super wide screen TV - 2007
Source : Adsoftheworld,
Agency : Assyria, Beijing, (China) |
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Deuxième annonce venant de la même agence chinoise en moins de deux semaines (cf yeux qui louchent), ça commence à faire beaucoup de doutes sur les méthodes “made in china”. |
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Widescreen TV / Un peu louche |
| October 22nd, 2007 under Audio,video, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Samsung wide screen TV - 1997
Source : Gold Lion at Cannes Festival.
Agency : Cheil Communications (Korea) |
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LESS ORIGINAL
Sony Big Screen Home theater - 1998
Source : Cannes Lions Shortlist,
Agency : Lowe & Partners SMS (USA) |
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LESS ORIGINAL
Sony “Super wide screen TV” - 2007
Source : Adsoftheworld,
Agency : Assyria, Beijing, (China) |
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TV in enveloppe / Comme une lettre à la poste (1/2) |
| October 22nd, 2007 under Audio,video, Print & Outdoor. [ Comments: 1 ]
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THE ORIGINAL?
Toshiba Flat TV - 2004
Source : New York Festivals Bronze Worldmedal
Agency : Shalmor Avnon Amichay / Y&R (Israel) |
THE ORIGINAL?
Sony Centre - 2004
Source : New York Festivals Silver Worldmedal,
One Show 26 PrintMerit.
Agency : MPRC (Belgium) |
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TV in enveloppe / Comme une lettre à la poste (2/2) |
| October 22nd, 2007 under Audio,video, Print & Outdoor. [ Comments: 1 ]
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LESS ORIGINAL :
Sony Vega Flat TV - 2005
Source : Cannes Lions Archive,
Agency : Tonic Communications (United Arab Emirates) |
LESS ORIGINAL :
Philco superslim Plasma TV - 2006
Source : Shortlist Cannes Lions Archive,
Agency : Lew Lara Propaganda e Comunicacao (Brazil) |
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Niveau nouveauté du concept, ça tombe un peu à plat! |
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Blind man watching TV / Joe, lui n’est pas aveugle |
| October 22nd, 2007 under Audio,video, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
PLAY IT AGAIN Audio Sound Productions - 1999
Source : Cannes Lions Archive,
Agency : Nazca Saatchi & Saatchi (Brazil) |
LESS ORIGINAL :
CatSound Audio Sound Production Company - 2003
Source : Cannes Lions Archive,
Agency : Saatchi & Saatchi (Italy) |
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Saatchi & Saatchi refile les mêmes idées aux 4 coins du monde. Mais heureusement, Joe lui n’est pas aveugle! |
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Keep Walking / Fausse Note |
| October 22nd, 2007 under Audio,video, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Military Walking Songs
Festival of Québec - 1999
Agency : Cossette (Canada) |
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LESS ORIGINAL
Sony Walkman - 1999
Source : EPICA Awards Book,
Agency : DDB Barcelona (Spain) |
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LESS ORIGINAL
Sony Walkman Minidisc - 2002
Source Luerzer’s Archive,
Agency : Saatchi & Saatchi
Madrid (Spain) |
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Table Crash / C ki karaté? |
| October 19th, 2007 under Audio,video, Medias (Press, tv, net), Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Cable Tv Channel “cine-cinemas” - 2002
Month dedicated to Asian Movies.
Agency : EuroRSCG OssardLatgé (France) |
THE ORIGINAL?
Thomson Scenium TV screen - 2002
Agency : ???
Country : France |
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Une ressemblance ïnouie, pour deux annonces qui ne cassent pas des briques… |
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