Category: Audio,video
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THE ORIGINAL?
Samsung TV – 1997
Source : GOLD LION
Agency : Cheil (Korea) |
LESS ORIGINAL
Sony Home theater – 1998
Source : Cannes Shortlist
Agency : Lowe SMS (USA) |
LESS ORIGINAL
Sony Wide Screen – 2007
Source : Adsoftheworld
Agency : Assyria, Beijing (China) |
Be the judge!
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THE ORIGINAL?
Toshiba Flat TV – 2004
Source : New York Festivals Bronze Worldmedal
Agency : Shalmor Avnon Amichay / Y&R (Israel) |
THE ORIGINAL?
Sony Centre – 2004
Source : New York Festivals Silver Worldmedal,
One Show 26 PrintMerit.
Agency : MPRC (Belgium) |
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Be the judge!
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LESS ORIGINAL :
Sony Vega Flat TV – 2005
Source : Cannes Lions Archive,
Agency : Tonic Communications (United Arab Emirates) |
LESS ORIGINAL :
Philco superslim Plasma TV – 2006
Source : Shortlist Cannes Lions Archive,
Agency : Lew Lara Propaganda e Comunicacao (Brazil) |
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Niveau nouveauté du concept, ça tombe un peu à plat! |
Be the judge!
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THE ORIGINAL?
PLAY IT AGAIN Audio Sound Productions – 1999
Source : Cannes Lions Archive,
Agency : Nazca Saatchi & Saatchi (Brazil) |
LESS ORIGINAL :
CatSound Audio Sound Production Company – 2003
Source : Cannes Lions Archive,
Agency : Saatchi & Saatchi (Italy) |
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Saatchi & Saatchi refile les mêmes idées aux 4 coins du monde. Mais heureusement, Joe lui n’est pas aveugle! |
Be the judge!
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THE ORIGINAL?
Military Walking Songs
Festival of Québec – 1999
Agency : Cossette (Canada) |
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LESS ORIGINAL
Sony Walkman – 1999
Source : EPICA Awards Book,
Agency : DDB Barcelona (Spain) |
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LESS ORIGINAL
Sony Walkman Minidisc – 2002
Source Luerzer’s Archive,
Agency : Saatchi & Saatchi
Madrid (Spain) |
Be the judge!
