“Masked to unmask copycats.”
 |
 |
| LESS ORIGINAL : Sony Vega Flat TV – 2005 Source : Cannes Lions Archive, Agency : Tonic Communications (United Arab Emirates) |
LESS ORIGINAL : Philco superslim Plasma TV – 2006 Source : Shortlist Cannes Lions Archive, Agency : Lew Lara Propaganda e Comunicacao (Brazil) |
| Niveau nouveauté du concept, ça tombe un peu à plat! |
 |
 |
| THE ORIGINAL? PLAY IT AGAIN Audio Sound Productions – 1999 Source : Cannes Lions Archive, Agency : Nazca Saatchi & Saatchi (Brazil) |
LESS ORIGINAL : CatSound Audio Sound Production Company – 2003 Source : Cannes Lions Archive, Agency : Saatchi & Saatchi (Italy) |
| Saatchi & Saatchi refile les mêmes idées aux 4 coins du monde. Mais heureusement, Joe lui n’est pas aveugle! |
 |
THE ORIGINAL? Military Walking Songs Festival of Québec – 1999 Agency : Cossette (Canada) |
 |
LESS ORIGINAL Sony Walkman – 1999 Source : EPICA Awards Book, Agency : DDB Barcelona (Spain) |
 |
LESS ORIGINAL Sony Walkman Minidisc – 2002 Source Luerzer’s Archive, Agency : Saatchi & Saatchi Madrid (Spain) |
 |
 |
| THE ORIGINAL? Coca-Cola Classic – 1997 Source : EPICA Awards Book, Agency : Publicis-FCB (Spain) |
LESS ORIGINAL : Guiness Beer – 2000 Source : D&AD Agency : AMV BBDO (UK) |
 |
 |
| LESS ORIGINAL : Seven Up – 2001 Source : Cannes Lions Archive, Agency : BBDO (Canada) |
LESS ORIGINAL : Heineken Beer – 2002 Source : EPICA Awards Book, Agency : Publicis Conseil (France) |
| Les boissons sont fraiches, les idées un peu moins… |
