Superman Returns / Gras Double
THE ORIGINAL? Body Tech Gym Club – 1999 Source : Cannes Archive Online, Agency : Fischer America (Brazil) |
LESS ORIGINAL Power House Health Club – 2007 Source : AdsOfTheWorld, Agency : Euro RSCG, New Delhi (India) |
“Masked to unmask copycats.”
Category: Sports, Events
Superman Returns / Gras Double
THE ORIGINAL?
Body Tech Gym Club – 1999
Source : Cannes Archive Online,
Agency : Fischer America (Brazil)LESS ORIGINAL
Power House Health Club – 2007
Source : AdsOfTheWorld,
Agency : Euro RSCG, New Delhi (India)
Be the judge!
Hole in the wall / … toujours des petits trous
THE ORIGINAL?
Kipsta SoccerShoe – 2002
Source : Cannes Archive,
Agency : Young & Rubicam Paris (France)LESS ORIGINAL :
Royal Sporting House Shop, Umbro Soccer Shoes – 2006
Source : Cannes Archive,
Agency : Saatchi & Saatchi (India)
Des petits trous, encore des petits trous, toujours des petits trous…
Be the judge!
hairy women / Au poil!
THE ORIGINAL?
Skins Sport Clothes – 2005
« Improve your sports performance
without the side effects ».
Source : Luerzer’s Archive 1-06
Agency : Arnold Sydney (Australia)LESS ORIGINAL :
City Sport, Retail store – 2006
« Ne dopez que vos pieds / Only enhance your feet performance »
Source : CB News, « 2e Prix » at the French Art Directors Club 38
Agency : JWT Paris (France)
Déjà-vu… poil au…
Be the judge!
Danger! / Tombés dans le panneau
THE ORIGINAL?
Toyota World Cup Sponsorship – 1999
Source : Cannes Lions Archive.
Agency : Saatchi & Saatchi (Argentina)
LESS ORIGINAL
Ford Champion Leage Sponsorship – 2000
Source : Cannes Lions Archive,
Agency : Young & Rubicam (Spain)
LESS ORIGINAL
Hyundai Euro 2004 Sponsorship – 2005
Source : New York Festivals Finalist,
Agency : Duval Guillaume Brussels (Belgium)Be the judge!
Without saddle / Régime sans selle (Part1)
THE ORIGINAL?
Gay cycle day – 1999
Source : Cannes Lions Archive,
Agency : Euro RSCG Partnership (Australia)LESS ORIGINAL :
Durex Condoms – 2002
Source : Cannes Lions Archive,
Agency : MC Cann Erickson (Belgium)
Be the judge!
Fr « Une copie super grosse. Heureusement que Joe a eu le superpouvoir de retrouver l'originale avant qu'ils n'obtiennent de super récompenses. »