Joe la Pompe, since 1999

“Masked to unmask copycats.”

Category: Miscellaneous, Mixed sources

Skins on hangers / Idée ressortie du placard


THE ORIGINAL? Original photography – 1973 Source : Photo Magazine 67, Photographer : James Wedge.	LESS ORIGINAL Cuerpo y forma Body Treatment – 1999 Source : Cannes Archive, Agency : Kraneo (Dominican Republic)

LESS ORIGINAL Sony Playstation – 2000 Source : Cannes Gold Lion! Agency : TBWA Paris (France)	LESS ORIGINAL Cintia Gym – 2011 Source : Cannes Longlist Agency : DCS (Brazil)

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7

Posted on 29, octobre 2007

Books in VCR / Idée bien enregistrée

	THE ORIGINAL? Optica Opticians – 2000 Source : Cannes Archive, Agency : : SCANAD Marketing (Kenya)
	LESS ORIGINAL International book fair – 2002 « Films are best as books » Source : EPICA Book, Agency : Jerlov & Korberg, Gothenburg
	LESS ORIGINAL Rocco Books – 05/2002 Source : Cannes Archive, « each book you read is a movie only you can see » Agency : V&S, Rio de Janeiro (Brazil)

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1

Posted on 29, octobre 2007

Eating the mud / Mordre la poussière


THE ORIGINAL? PS2 World Rallye Championships – 2002 Source : « Sport Automobile » magazine, Agency : /TBWA Paris (France)	LESS ORIGINAL : Total Motor Oils « Morroco Rally » – 2004 Source : Shortlisted at Cannes Festival, Agency : CLM/BBDO (France)
	Étonnante ressemblance, jusque dans le brin d’herbe sur la motte de terre… si c’est CLM qui s’est goinfré dans les prix créatifs, au final c’est Joe qui se régale.

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5

Posted on 28, octobre 2007

Inverted Letters / Lteters intvrtereies (1/2)

	THE ORIGINAL? VW « incredible but true »- 2005 Source : Cannes Lions Archive. Agency : DDB London (UK)
	THE ORIGINAL? Audi Quattro – 2005 Source : Cannes Lions Archive, Agency : DDB Paris (France)
	LESS ORIGINAL Typemuseum.org – 2006 Source : One Show Annual 28 – Merit, Agency : AMV BBDO (UK)

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0

Posted on 25, octobre 2007

Inverted Letters / Lteters intvrtereies (2/2)


LESS ORIGINAL : Scrabble Scratching game – 2006 Source : www.strategies.fr création du jour / Ad of the day, Agency : BETC Euro RSCG (France)	LESS ORIGINAL : Boggle Game Campaign – 2006 Source : Cannes Shortlist, Agency : DDB London (United Kingdom)
	c’est du coiper cloelr ou je ne m’y coinnas pas!

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1

Posted on 25, octobre 2007