“Masked to unmask copycats.”
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| THE ORIGINAL? Nintendo Game Boy Advance – 2002 Source : Cannes Archive Online, Agency : JBR Mc Cann (Norway) |
LESS ORIGINAL Nintendo Game Boy Advance SP – 2005 Source : Cannes Lions GOLD Agency : Lowe Brindfors Stockholm (Sweden) |
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| THE ORIGINAL? TV Commercial for Foxsports.com – 1999 The man is doing things with his feet so he doesn’t have to take his hands off Fox Sports.Com Source : Cannes Lions SILVER Agency : Cliff Freeman And Partners (USA) |
LESS ORIGINAL Virgin Mobile – 2005 Source : CB News magazine, Agency : Hémisphère Droit (France) |
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| LESS ORIGINAL Nike Free running shoes – 2007 Source : Adsoftheworld, Agency : Diamond Ogilvy (Korea) |
LESS ORIGINAL Topper football boots – 2007 Source : Advertolog, Agency : New Lara (Brazil) |
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| THE ORIGINAL? Original photography – 1973 Source : Photo Magazine 67, Photographer : James Wedge. |
LESS ORIGINAL Cuerpo y forma Body Treatment – 1999 Source : Cannes Archive, Agency : Kraneo (Dominican Republic) |
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| LESS ORIGINAL Sony Playstation – 2000 Source : Cannes Gold Lion! Agency : TBWA Paris (France) |
LESS ORIGINAL Cintia Gym – 2011 Source : Cannes Longlist Agency : DCS (Brazil) |
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THE ORIGINAL? Optica Opticians – 2000 Source : Cannes Archive, Agency : : SCANAD Marketing (Kenya) |
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LESS ORIGINAL International book fair – 2002 « Films are best as books » Source : EPICA Book, Agency : Jerlov & Korberg, Gothenburg |
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LESS ORIGINAL Rocco Books – 05/2002 Source : Cannes Archive, « each book you read is a movie only you can see » Agency : V&S, Rio de Janeiro (Brazil) |
Fr « Jeu de pieds, jeu de copié-collé. Y'a des coups de pieds où je pense qui se perdent... »