“Masked to unmask copycats.”
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| THE ORIGINAL? Zoo Safari – 2006 Source : New York Festivals GOLD Agency : DDB (Brazil) |
LESS ORIGINAL Munchy seeds, Packaging Design – 2008 Source : FAB Awards, Agency : zigguratBrands (United Kingdom) |
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THE ORIGINAL? Heineken « music in the city » – 2002 Source : Cannes Lions Archive. Agency : Bates Advertising (Singapore) |
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THE ORIGINAL? Auckland Art Galery – 2002 Source : Cannes Lions Archive, Agency : Generator Bates (New Zealand) |
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THE ORIGINAL? Sick Wreckords – 2002 Source : Cannes Lions Archive, Agency : Ogilvy & Mather Frankfurt (Germany) |
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LESS ORIGINAL Technikart Magazine – 2003 « Direct access to underground culture » Source : www.leg-agency.com Agency : Leg (France) |
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LESS ORIGINAL 3FM radio station – 2005 Source : Cannes Lions Archive, Agency : Red Cell (the netherlands) |
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LESS ORIGINAL Hum Records « underground vynils » – 2006 Source : Cannes Lions Archive, Agency : Euro RSCG (Switzerland) |
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| THE ORIGINAL? Amnesty International – 1998 Source : Cannes Archive Online, Agency : M&C Saatchi (Australia) |
LESS ORIGINAL Amnesty International – 2003 Source : Cannes Lions SILVER Agency : TBWA\PARIS (France) |
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| LESS ORIGINAL Amnesty International – 2003 Source : Cannes Archive Online, Agency : He Said She Said (Germany) |
LESS ORIGINAL Prison Break on Fox TV – 2006 Agency : Torke Stunt (Portugal) |
Fr « L'idée s'est malheureusement évadée beaucoup plus facilement que ces pauvres prisonniers. »
Fr « La main zèbre, une idée qui sert absolument à tout... »