“Masked to unmask copycats.”
Category: Miscellaneous, Mixed sources
Double wave / Double vague
THE ORIGINAL?
Powerade Energy drink – 2004
Source : Cannes Lions Archive,
Agency : DDB (Mexico)THE ORIGINAL?
Oxbow Surfwear – 2004
Source : Strategies.fr Ad of the day,
Agency : Saatchi & Saatchi (France)
En matière d’idées aussi il faut savoir surfer sur la vague. Mais là il est dur de savoir qui a sorti sa planche en premier.
Be the judge!
04
Knocked Out Karateka / Aïe, Aïe, Aïe
THE ORIGINAL?
Perswood floors – 2000
« The solid wood floor specialist »
Source : New York Advertising Festivals,
Agency : FCB (Singapore)
LESS ORIGINAL
Fibermesh :
« Concrete that’s tougher than you think » – 2006
Source : Adsoftheworld
Agency : The Johnson Group,
Chattanooga, Tennessee (USA)
LESS ORIGINAL
O’Cedar liquid Wax « Protects wood » – 2006
Source : Cannes Lions Archive SHORTLIST,
Agency : JWT (France)Be the judge!
04
Batteries for Bus / Bus Repetita
THE ORIGINAL?
Wonder Batteries – 1986
Source : French ADC
Agency : RSCG Paris (France)LESS ORIGINAL
Rayovac Batteries – 2000
Source : Cannes SHORTLIST
Agency : Loducca (Brazil)LESS ORIGINAL
Duracell Batteries – 2006
Source : Cannes SHORTLIST
Agency : Ogilvy New Delhi (India)Be the judge!
111
Small Hunting Dog / Chasse mal gardée
THE ORIGINAL?
Nestlé Mighty Dog Food – 2002
Source : Cannes SHORTLIST
Agency : Lowe (Singapore)LESS ORIGINAL
Consort – 2004
Cannes Longlist
Ag : RSCG (USA)LESS ORIGINAL
AXA Financial Services – 2005
Source : CB News Magazine
Agency : TBWA Paris (France)Be the judge!
05
Square Cut / Coupe au carré
THE ORIGINAL?
Samsung A400 Mobile Phone – 2002
Agency : BDDP & Fils (France)LESS ORIGINAL :
Radio 1 – 2004
Source : NewYork Festivals N°13 Finalist.
Agency : Team Young & Rubicam (Emirats Arabes Unis)
Un air de famille indéniable entre ces deux affiches, identiques au poil près…
Be the judge!
19
