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So light it can fly / Très légère ressemblance
February 25th, 2008 under Diet & Light Products, Print & Outdoor. [ Comments: 1 ]

sansdessus2006.jpg sansdessus2008.jpg
THE ORIGINAL?
Babybel Light Cheese “So good, so light” - 2006
Agency : Saatchi & Saatchi Simko (Switzerland)
LESS ORIGINAL :
labaneh light butter “91% fat free” - 2008
Source : Adsoftheworld,
Agency : Intermarkets, Dubai, (UAE)
  L’originale est déjà pas très originale en soi… alors la copie, c’est carrément léger, léger…



2 doors, 1 Idea / Deux portes, une idée
November 23rd, 2007 under Diet & Light Products, Print & Outdoor. [ Comments: 2 ]

deuxportes98.jpg deuxportes2006.jpg
THE ORIGINAL?
Entrance/Exit doors : Palladium Fitness Centre - 1998
Source : EPICA Book N°11
Agency : Leo Burnett Madrid (Spain)
LESS ORIGINAL :
Entrance/Exit doors : Weight Watchers - 2006
Source : Cannes Archive Online,
Agency : FCB (Germany)
J’en connais qui, s’ils ne sont pas de gros étourdis, feraient bien de prendre la porte.


Fat Belly / Mou du bide (Part1)
October 20th, 2007 under Diet & Light Products, Guerrilla & Viral, Print & Outdoor, Sports, Events. [ Comments: none ]

bellyrelief2000.jpg bellyrelief2004-1.jpg
THE ORIGINAL?
Diet Shake - 2000
Source : Cannes Lions Archive,
Agency : Neogama (Brazil)
LESS ORIGINAL :
Coca-Cola Light - 2004
Source : SHORTLIST Cannes Lions Archive,
Agency : Lowe Bankok (Thailand)
 


Fat Belly / Mou du bide (Part2)
October 20th, 2007 under Diet & Light Products, Guerrilla & Viral, Print & Outdoor, Sports, Events. [ Comments: none ]

bellyrelief2004-2.jpg bellyrelief05.jpg
LESS ORIGINAL :
Sportplausch Wider - 2004
Source : Bronze Medal at the NY Festivals,
Agency : Publicis Zurich (Switzerland)
LESS ORIGINAL :
Metropolis Gym Sports Club - 2005
Source : Cannes Lions Archive,
Agency : Volt (Sweden)
Certains créatifs mous du bide n’ont dans leur vie qu’une seule façon de faire du sport : sortir des vieux bouquins du placard et les amener jusqu’à la salle des photocopieuses.


Small Mirrors / Pâle reflets de l’originale
October 16th, 2007 under Beverages Non Alcohol, Diet & Light Products, Print & Outdoor. [ Comments: none ]

mirroirfin2003.jpg THE ORIGINAL?
PerdiIgao Lasagna Light - 2003
Source : Cannes Lions Archive.
Claim : “change your shape, not your food”
Agency : Bates (Brazil)
miroirfin2004.jpg LESS ORIGINAL
Pepsi Light - 2004
Source : New York Festivals Finalist Certificate,
Agency : BBDO Campaign GmbH (Germany)
miroirfin2004_2.jpg LESS ORIGINAL
Pepsi Light - 2004
Source : New York Festivals Gold Medal,
Agency : Sancho/BBDO (Colombia)


90-60-90
October 16th, 2007 under Beverages Non Alcohol, Diet & Light Products, Print & Outdoor. [ Comments: none ]

9060contrex.jpg THE ORIGINAL?
Contrex Mineral Water - 1993
Source : French Art Directors Club,
Agency : Australie (France)
9060sonatural.jpg LESS ORIGINAL
SoNatural Light - 2000
Source : Cannes Lions Archive,
Agency : Leo Burnett (Argentina)
9060coca.jpg LESS ORIGINAL
Coca-Cola Light - 2002
Source : Cannes Lions Archive Online.
Agency : Springer & Jacoby (Germany)


3 Rings / Seigneur que d’anneaux
October 16th, 2007 under Diet & Light Products, Print & Outdoor. [ Comments: 1 ]

bague1999.jpg THE ORIGINAL?
Antarctica Diet Guarana - 1999
Source : Cannes Lions Archive,
Agency : DM9DDB (Brazil)
bague2000.jpg LESS ORIGINAL
Laemthong low fat Milk - 2000
Source : Cannes Lions Archive,
Agency : Results Advertising (Thailand)
bague2001.jpg LESS ORIGINAL
Xénical by Roche Laboratories - 2001
Source : Shortlisted at Cannes Advertising Festival,
Agency : GROTTERA.COM (Brazil)


Mouse Hole / Des petits trous…
October 16th, 2007 under Diet & Light Products, Print & Outdoor. [ Comments: none ]

lightcheese1.jpg lightcheese2.jpg
THE ORIGINAL?
Babybel Light Cheese - 2004
Source : Cannes Lions Archive,
Agency : Saatchi & Saatchi (UK)
THE ORIGINAL?
Dettling Light cheese - 2004
Source : Cannes Lions Archive,
Agency : McCann Erickson (Switzerland)
Comme les deux ont été faites la même année on ne va pas en faire un fromage. Quoiqu’il en soit la ressemblance est trop troublante pour être honnête…


Twin Ice sticks / Glace miroir
October 16th, 2007 under Diet & Light Products, Print & Outdoor. [ Comments: none ]

magnum2004.jpg magnum2005.jpg
THE ORIGINAL?
Magnum Light - 2001
Source : Luerzer’s International Archive,
Agency : McCann-Erickson (France)
LESS ORIGINAL :
Nestlé Light Ice sticks - 2005
Source : Cannes Archive Online,
Agency : Publicis Ariely (Israel)
Si l’annonce de droite se regarde dans la glace, elle verra l’annonce de gauche…


Ad space for sale / Mince alors!
October 16th, 2007 under Diet & Light Products, Print & Outdoor. [ Comments: none ]

espacepubcanderel.jpg espacepub_specialk.jpg
THE ORIGINAL?
Canderel Pocket - sweetener - 2002
Claim : “Why buy such a big advertising space?”
Source : CB News Magazine,
Agency : Young & Rubicam Paris (France)
LESS ORIGINAL :
Special K cereals - 2005
Claim : “Advertising space to rent”
Source : French Art Directors Club,
Agency : JWT (France)
Mince alors! La walter a sucrée l’idée à Canderel. Ils ont même poussé le vice jusqu’à habiller la fille exactement pareil (short ultra court en jean et t-shirt  sans manches)… et utiliser quasiment la même position.


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