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So light it can fly / Très légère ressemblance |
| February 25th, 2008 under Diet & Light Products, Print & Outdoor. [ Comments: 1 ]
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THE ORIGINAL?
Babybel Light Cheese “So good, so light” - 2006
Agency : Saatchi & Saatchi Simko (Switzerland) |
LESS ORIGINAL :
labaneh light butter “91% fat free” - 2008
Source : Adsoftheworld,
Agency : Intermarkets, Dubai, (UAE) |
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L’originale est déjà pas très originale en soi… alors la copie, c’est carrément léger, léger… |
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2 doors, 1 Idea / Deux portes, une idée |
| November 23rd, 2007 under Diet & Light Products, Print & Outdoor. [ Comments: 2 ]
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THE ORIGINAL?
Entrance/Exit doors : Palladium Fitness Centre - 1998
Source : EPICA Book N°11
Agency : Leo Burnett Madrid (Spain) |
LESS ORIGINAL :
Entrance/Exit doors : Weight Watchers - 2006
Source : Cannes Archive Online,
Agency : FCB (Germany) |
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J’en connais qui, s’ils ne sont pas de gros étourdis, feraient bien de prendre la porte. |
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Fat Belly / Mou du bide (Part1) |
| October 20th, 2007 under Diet & Light Products, Guerrilla & Viral, Print & Outdoor, Sports, Events. [ Comments: none ]
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THE ORIGINAL?
Diet Shake - 2000
Source : Cannes Lions Archive,
Agency : Neogama (Brazil) |
LESS ORIGINAL :
Coca-Cola Light - 2004
Source : SHORTLIST Cannes Lions Archive,
Agency : Lowe Bankok (Thailand) |
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Fat Belly / Mou du bide (Part2) |
| October 20th, 2007 under Diet & Light Products, Guerrilla & Viral, Print & Outdoor, Sports, Events. [ Comments: none ]
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LESS ORIGINAL :
Sportplausch Wider - 2004
Source : Bronze Medal at the NY Festivals,
Agency : Publicis Zurich (Switzerland) |
LESS ORIGINAL :
Metropolis Gym Sports Club - 2005
Source : Cannes Lions Archive,
Agency : Volt (Sweden) |
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Certains créatifs mous du bide n’ont dans leur vie qu’une seule façon de faire du sport : sortir des vieux bouquins du placard et les amener jusqu’à la salle des photocopieuses. |
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Small Mirrors / Pâle reflets de l’originale |
| October 16th, 2007 under Beverages Non Alcohol, Diet & Light Products, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
PerdiIgao Lasagna Light - 2003
Source : Cannes Lions Archive.
Claim : “change your shape, not your food”
Agency : Bates (Brazil) |
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LESS ORIGINAL
Pepsi Light - 2004
Source : New York Festivals Finalist Certificate,
Agency : BBDO Campaign GmbH (Germany) |
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LESS ORIGINAL
Pepsi Light - 2004
Source : New York Festivals Gold Medal,
Agency : Sancho/BBDO (Colombia) |
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90-60-90 |
| October 16th, 2007 under Beverages Non Alcohol, Diet & Light Products, Print & Outdoor. [ Comments: none ]
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3 Rings / Seigneur que d’anneaux |
| October 16th, 2007 under Diet & Light Products, Print & Outdoor. [ Comments: 1 ]
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THE ORIGINAL?
Antarctica Diet Guarana - 1999
Source : Cannes Lions Archive,
Agency : DM9DDB (Brazil) |
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LESS ORIGINAL
Laemthong low fat Milk - 2000
Source : Cannes Lions Archive,
Agency : Results Advertising (Thailand) |
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LESS ORIGINAL
Xénical by Roche Laboratories - 2001
Source : Shortlisted at Cannes Advertising Festival,
Agency : GROTTERA.COM (Brazil) |
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Mouse Hole / Des petits trous… |
| October 16th, 2007 under Diet & Light Products, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Babybel Light Cheese - 2004
Source : Cannes Lions Archive,
Agency : Saatchi & Saatchi (UK) |
THE ORIGINAL?
Dettling Light cheese - 2004
Source : Cannes Lions Archive,
Agency : McCann Erickson (Switzerland) |
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Comme les deux ont été faites la même année on ne va pas en faire un fromage. Quoiqu’il en soit la ressemblance est trop troublante pour être honnête… |
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Twin Ice sticks / Glace miroir |
| October 16th, 2007 under Diet & Light Products, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Magnum Light - 2001
Source : Luerzer’s International Archive,
Agency : McCann-Erickson (France) |
LESS ORIGINAL :
Nestlé Light Ice sticks - 2005
Source : Cannes Archive Online,
Agency : Publicis Ariely (Israel) |
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Si l’annonce de droite se regarde dans la glace, elle verra l’annonce de gauche… |
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Ad space for sale / Mince alors! |
| October 16th, 2007 under Diet & Light Products, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Canderel Pocket - sweetener - 2002
Claim : “Why buy such a big advertising space?”
Source : CB News Magazine,
Agency : Young & Rubicam Paris (France) |
LESS ORIGINAL :
Special K cereals - 2005
Claim : “Advertising space to rent”
Source : French Art Directors Club,
Agency : JWT (France) |
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Mince alors! La walter a sucrée l’idée à Canderel. Ils ont même poussé le vice jusqu’à habiller la fille exactement pareil (short ultra court en jean et t-shirt sans manches)… et utiliser quasiment la même position. |
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