An urgent need for gymnastics / Un peu grosse la coïncidence?
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| THE ORIGINAL? Penalty Running Shoes – 2011 “The more you run, the shorter the distance” Source : Ad Forum, Cannes Lions BRONZE Agency : Havas Z+ Sao Paulo (Brazil) |
LESS ORIGINAL Kentoya Fitness Club – 2020 Click on the image to enlarge Source : Lüerzer’s International Archive Agency : VCCP Prague (Czech Republic) |
Eng “The creative concept and the execution are very similar: close-up on an overweight man whose t-shirt has become too short ... and materialization of the distance that must be reduced by sport. The first one was awarded at Cannes Lions back in 2011. The difference is very thin. Copycat or coincidence? Be the judge!”
Fr « Le concept créatif et l'éxecution sont très similaires : gros plan sur un homme en surpoids dont le t-shirt est devenu trop court... et materialisation de la distance qu'il faut réduire par le sport. Niveau originalité ... c'est un peu maigre! »
Be the judge!
42140
Jerz
10.17.2020 - 17:56
Belly and butt? I think it’s different.