“Masked to unmask copycats.”
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THE ORIGINAL? Mercedes SLK Cabrio – 2000 Source : Cannes Lions Archive Agency : Z Publicidade (Portugal) |
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LESS ORIGINAL SEAT Leon Cupra – 2002 Agency : Unknown (please help) |
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LESS ORIGINAL BMW Playboy 50th anniversary – 2004 Agency : Jung Von Matt Alster (Germany) |
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| THE ORIGINAL? Jeep Chrysler – 1998 Source : Cannes Lions Archive. Agency : Bozell Woldwide (USA) |
LESS ORIGINAL Land Rover Defender – 2000 Source : Cannes Lions Archive, Agency : TBWA Hunt Lascaris (South Africa) |
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| LESS ORIGINAL Lexus RX 330 – 2004 Source : Cannes Lions Archive, Agency : Saatchi & Saatchi (Australia) |
LESS ORIGINAL : Volkswagen Touareg R50 – 2009 Source : Luerzer’s International Archive 01/2009 Agency : DDB Hong Kong (China) |
| Une idée qui a quand même fait long feu! |
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| THE ORIGINAL? Sanyo Shaver – 2007 Source : Cannes Archive Agency : Jung von Matt (Germany) |
LESS ORIGINAL T-Balance – 2008 Source : Cannes Archive Agency : BBDO (Guatemala) |
LESS ORIGINAL Samsung CCTV– 2009 Source : Cannes Archive Agency : Cheil (South Korea) |
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| THE ORIGINAL? Ariel Detergent – 2000 Click image to enlarge Cannes Longlist Agency : Saatchi (Spain) |
LESS ORIGINAL Dettol – 2006 Click image to enlarge Source : Adsoftheworld Agency : Assyria (China) |
LESS ORIGINAL Scholl deodorant – 2008 Click image to enlarge Source : Adsoftheworld Agency : Cia Barcelona (Spain) |
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| THE ORIGINAL? Ariel « Stain-Free » – 2000 Source : Advertolog ad archive Agency : Unknown |
LESS ORIGINAL Persil « free the stain » – 2005 Source : Adsoftheworld, Agency : DDB Warsaw (Poland) |
Fr « Inutile de lire entre les lignes pour s'apercevoir que c'est la même idée... »