“Masked to unmask copycats.”
Category: Cars
Car as steak / Bien grillé
THE ORIGINAL?
Volkswagen Beetle – 1973
Source : « All american Ad’s
of the 70’s » edited by Taschen,
Agency : DDB (USA)
LESS ORIGINAL
0% Fat – Porsche – 2001
Source : APPM Best Off 2001,
Agency : Alternative (France)
LESS ORIGINAL
0% Fat – Renault Megane – 2003
Source : Luerzer’s Archive,
Agency : Publicis Conseil (France)Be the judge!
11
Beast in the dark / Sombre affaire
THE ORIGINAL?
Volkswagen Golf GTI – 1999
“Listen to your inner animal”
Source : Cannes Archive
Agency : DDB (Denmark)LESS ORIGINAL
FIAT Bravo JTD – 2000
“Beware of the diesel”
Source : Cannes Archive
Agency : BGS D’ARCY (Italy)LESS ORIGINAL
Nissan – 2005
“200 SX”
Source : Le Book
Agency : TBWA London (UK)Be the judge!
03
Beast in the dark / Sombre affaire (2/2)
THE ORIGINAL?
BMW – 2005
Source : New York Festivals
Agency : Cundari (Canada)THE ORIGINAL?
Hankook Tyres – 2005
Source : Luerzer’s Archive
Agency : BBDO Berlin (Germany)THE ORIGINAL?
FIAT – 2005
Source : Unknown
Agency : UnknownBe the judge!
04
Migrating birds showing the way / Drôles d’oiseaux
THE ORIGINAL?
Jeep Cherokee « Now with GPS as standard » – 2005
Source : Cannes Archive Online,
Agency : Contrapunto (Spain)LESS ORIGINAL :
GPS Mio Technology – 12/2006
« Navigating has never been so natural »
Agency : Réflexion Faite (France)
En un an les oiseaux ont eu le temps de migrer d’espagne en France. Mais après tout, comme le dit « Mio », n’est-ce pas un phénomène naturel?
Be the judge!
112
Racing in the city / En circuit fermé (1/2)
THE ORIGINAL?
BMW Cars – 2003
Source : Cannes Archive Online,
Agency : PPGH / JWT GROEP (Netherlands)LESS ORIGINAL :
BMW Mino Cooper – 2006
Source : Cannes Archive Online,
Agency : Colenso BBDO (New Zealand)
Be the judge!
01
