“Masked to unmask copycats.”
Category: Cars
Spider in front of fuel tank / Reservoir d’idées (1/2)
THE ORIGINAL?
Volvo S40 – 2000
Source : New York Advertising Festivals SILVER MEDAL,
Agency : Forsman & Bodenfors (Sweden)LESS ORIGINAL :
Toyota Avensis 150ch – 2001
Agency : Saatchi & Saatchi (France)
Be the judge!
22
Spider in front of fuel tank / Reservoir d’idées (2/2)
LESS ORIGINAL :
Toyota Prius – 2005
Source : Cannes Archive Online,
Agency : Saatchi & Saatchi (Japan)LESS ORIGINAL :
New Volkswagen Golf GTD – 2006
Source : Cannes Archive Online,
Agency : DDB Communication (Italy)
Des fois, heureusement que Joe est là pour chercher la petite bête.
Be the judge!
16
Migratory Birds / Vol en bande organisée (1/2)
THE ORIGINAL?
Land Rover Freelander – 2002
Source : A.P.P.M Best off 2002
Agency : Young & Rubicam (France)
LESS ORIGINAL
Jeep cherokee – 2003
Source : Eurobest 2003 shortlist,
NY Festivals 13 Finalist
Agency : Matter & Partner Zurich
(Switzerland)
LESS ORIGINAL
Renault New Megane – 2004/2006
Agency : Unknown (?)Be the judge!
09
Migratory Birds / Vol en bande organisée (2/2)
LESS ORIGINAL
Toyota – 2003
Source : Cannes Lions Archive.
Agency : FCB Johannesburg (South Africa)
LESS ORIGINAL
Renault Megane Cabrio-Coupe – 2004
Source : Luerzer’s International Archive,
Agency : Saatchi & Saatchi Milano (Italy)
LESS ORIGINAL
Peugeot – 2005
Source : Andy Glass Photography,
Agency : Euro RSCG Paris (France)Be the judge!
08
Playing chess with a car / Échec et mat!
THE ORIGINAL?
Range Rover – 1980/1990
Agency : Unknown,
LESS ORIGINAL
Mercedes – 2002
Source : APPM Best Of,
Agency : devarrieuxvillaret (France)
LESS ORIGINAL
Honda Motors – 2004
Agency : DM9 DDB. (Brésil)Be the judge!
06
