“Masked to unmask copycats.”
Category: Cars
In the trunk / Petite annonce, grande ressemblance
THE ORIGINAL?
Isuzu Trooper – 1995
Agency : Goodby S&P (USA)LESS ORIGINAL
Volvo Break V70 – 2005
Agency : Forsman & Bodenfors (Sweden)LESS ORIGINAL
Ford Transit – 2006
Agency : Ogilvy (NED)Be the judge!
19
Car on the moon / Ils ont promis la lune!
THE ORIGINAL?
Daewoo Lanos – 1998
Click on the image to enlarge
Agency : Resonnances (France)LESS ORIGINAL
Renault Megane – 2003
Click on the image to enlarge
Agency : Publicis (Italy)LESS ORIGINAL
Toyota Vios – 2007
Click on the image to enlarge
Agency : Saatchi (Malaysia)Be the judge!
16
Car among porn magazines / Cherchez l’erreur
THE ORIGINAL?
Mercedes SLK – 2000
Source : Cannes Lions Archive.
Agency : Bates (Belgium)
LESS ORIGINAL
Subaru Impreza – 2001
Source : Cannes Lions Archive,
Agency : De Federico Valmorisco (Spain)
LESS ORIGINAL
Unique Cars Magazine – 2004
Source : Cannes Lions Archive,
Agency : FCB Melbourne (Australia)Be the judge!
02
Pinball / Comme une boule de flipper (1/2)
THE ORIGINAL?
Ford KA – 2000
Source : Cannes Lions Archive
Agency : Young & Rubicam (Brazil)LESS ORIGINAL
Caltex Fuel – 2001
Source : Cannes
Agency : Impiric (SING)LESS ORIGINAL
Nissan Terrano – 2004
Source : Cannes
Agency : BBDO (Portugal)Be the judge!
14
Pinball / Comme une boule de flipper (2/2)
LESS ORIGINAL
Vespa – 2004
Source : Bronze Lion in Cannes Festival, Agency : Publicis New York (USA)
LESS ORIGINAL
Ford Fiesta TV Commercial – 2004
Source : Cannes Lions Archive,
Agency : Ogilvy & Mather (UK)
LESS ORIGINAL
BMW Mini – 2004
Source : Canada National Adv Awards.
Honorable mention – Young Creative.
Agency : J.Walter Thompson (Canada)Be the judge!
03
Eng “The creative idea: A car capable of driving just about anywhere, including on the moon! You don't have to be a rocket scientist to come up with this ad concept... copy or coincidence? Houston, we have a problem!”
Fr « L'idée créative : Une voiture capable de rouler un peu partout, y compris sur la lune! Il ne faut pas être une fusée pour proposer ce concept... copie ou coïncidence? Houston on a un problème! »