“Masked to unmask copycats.”
Category: Cars
Fridge Door / One, two, Fri-gidaire
THE ORIGINAL?
Toyota Hilux with Air Conditioning – 1998
Source : Cannes Lions Archive.
Agency : Lindsay Smithers – FCB (South Africa)
LESS ORIGINAL
LandRover Air Conditioning – 2003
Source : New York Festivals Finalist.
Agency : Team Young & Rubicam (UAE)
LESS ORIGINAL
Ford Focus air conditioning – 2007
Agency : Ogilvy & Mather Vienna (Austria)Be the judge!
06
So fast / 3e vitesse
THE ORIGINAL?
Peugeot 306 Turbo – 1995
Source : French Art Directors Club,
Agency : Euro RSCG Betc (France)
LESS ORIGINAL
Volkswagen Golf R32 – 2006
« Overtake faster »
Source : Cannes GOLD LION,
Agency : DDB Dusseldorf (Germany)
LESS ORIGINAL
Ford Focus – 2006
Source : Cannes Lions Archive,
Agency : JWT (Argentina)Be the judge!
07
In the trunk / Petite annonce, grande ressemblance
THE ORIGINAL?
Isuzu Trooper – 1995
Agency : Goodby S&P (USA)LESS ORIGINAL
Volvo Break V70 – 2005
Agency : Forsman & Bodenfors (Sweden)LESS ORIGINAL
Ford Transit – 2006
Agency : Ogilvy (NED)Be the judge!
19
Car on the moon / Ils ont promis la lune!
THE ORIGINAL?
Daewoo Lanos – 1998
Click on the image to enlarge
Agency : Resonnances (France)LESS ORIGINAL
Renault Megane – 2003
Click on the image to enlarge
Agency : Publicis (Italy)LESS ORIGINAL
Toyota Vios – 2007
Click on the image to enlarge
Agency : Saatchi (Malaysia)Be the judge!
16
Car among porn magazines / Cherchez l’erreur
THE ORIGINAL?
Mercedes SLK – 2000
Source : Cannes Lions Archive.
Agency : Bates (Belgium)
LESS ORIGINAL
Subaru Impreza – 2001
Source : Cannes Lions Archive,
Agency : De Federico Valmorisco (Spain)
LESS ORIGINAL
Unique Cars Magazine – 2004
Source : Cannes Lions Archive,
Agency : FCB Melbourne (Australia)Be the judge!
02
Eng “The creative idea: A car capable of driving just about anywhere, including on the moon! You don't have to be a rocket scientist to come up with this ad concept... copy or coincidence? Houston, we have a problem!”
Fr « L'idée créative : Une voiture capable de rouler un peu partout, y compris sur la lune! Il ne faut pas être une fusée pour proposer ce concept... copie ou coïncidence? Houston on a un problème! »