“Masked to unmask copycats.”
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| THE ORIGINAL? Playstation2 Soccer Game – 2000 Source : New York Adv Festival. Agency : TBWA Frankfurt (Germany) |
LESS ORIGINAL : Stade de France / French Soccer Stadium – 2001 Source : French Art Directors Club, Agency : Enjoy, Havas Group (France) |
| Si c’est une copie, ce n’est pas très catholique… Sur ce cas, Joe se devait d’essayer de faire l’arbitre. |
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| THE ORIGINAL? TV Commercial for Ikea – 2002 Agency : Carmichael Lynch (USA) |
LESS ORIGINAL : Print for Sony Playstation 2 – 2003 Source : Luerzer’s International Archive. Agency : /TBWA Paris (France) |
| Si je bossais dans l’agence de ceux qui ont conçu cette annonce, c’est sur, moi aussi je me payerais leur tête! |
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THE ORIGINAL? PerdiIgao Lasagna Light – 2003 Source : Cannes Lions Archive. Claim : « change your shape, not your food » Agency : Bates (Brazil) |
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LESS ORIGINAL Pepsi Light – 2004 Source : New York Festivals Finalist Certificate, Agency : BBDO Campaign GmbH (Germany) |
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LESS ORIGINAL Pepsi Light – 2004 Source : New York Festivals Gold Medal, Agency : Sancho/BBDO (Colombia) |
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THE ORIGINAL? Contrex Mineral Water – 1993 Source : French Art Directors Club, Agency : Australie (France) |
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LESS ORIGINAL SoNatural Light – 2000 Source : Cannes Lions Archive, Agency : Leo Burnett (Argentina) |
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LESS ORIGINAL Coca-Cola Light – 2002 Source : Cannes Lions Archive Online. Agency : Springer & Jacoby (Germany) |
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THE ORIGINAL? Antarctica Diet Guarana – 1999 Source : Cannes Lions Archive, Agency : DM9DDB (Brazil) |
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LESS ORIGINAL Laemthong low fat Milk – 2000 Source : Cannes Lions Archive, Agency : Results Advertising (Thailand) |
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LESS ORIGINAL Xénical by Roche Laboratories – 2001 Source : Shortlisted at Cannes Advertising Festival, Agency : GROTTERA.COM (Brazil) |
