Small Mirrors / Pâle reflets de l’originale
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THE ORIGINAL? PerdiIgao Lasagna Light – 2003 Source : Cannes Lions Archive. Claim : « change your shape, not your food » Agency : Bates (Brazil) |
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LESS ORIGINAL Pepsi Light – 2004 Source : New York Festivals Finalist Certificate, Agency : BBDO Campaign GmbH (Germany) |
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LESS ORIGINAL Pepsi Light – 2004 Source : New York Festivals Gold Medal, Agency : Sancho/BBDO (Colombia) |
Be the judge!
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