“Masked to unmask copycats.”
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| THE ORIGINAL? Sales at Marks & Spencer – 2001 Source : Cannes Lions Archive, Agency : Tandem DDB (Spain) |
LESS ORIGINAL : Sales in London, Eurostar – 2005 Agency : Leg (France) |
| Heureusement que Joe a ressorti cette annonce du placard avant que les jurys de Cannes ou du Club des AD n’aient mordus à l’hameçon. |
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| THE ORIGINAL? Kipsta SoccerShoe – 2002 Source : Cannes Archive, Agency : Young & Rubicam Paris (France) |
LESS ORIGINAL : Royal Sporting House Shop, Umbro Soccer Shoes – 2006 Source : Cannes Archive, Agency : Saatchi & Saatchi (India) |
| Des petits trous, encore des petits trous, toujours des petits trous… |
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| THE ORIGINAL? Skins Sport Clothes – 2005 « Improve your sports performance without the side effects ». Source : Luerzer’s Archive 1-06 Agency : Arnold Sydney (Australia) |
LESS ORIGINAL : City Sport, Retail store – 2006 « Ne dopez que vos pieds / Only enhance your feet performance » Source : CB News, « 2e Prix » at the French Art Directors Club 38 Agency : JWT Paris (France) |
| Déjà-vu… poil au… |
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THE ORIGINAL? Toyota World Cup Sponsorship – 1999 Source : Cannes Lions Archive. Agency : Saatchi & Saatchi (Argentina) |
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LESS ORIGINAL Ford Champion Leage Sponsorship – 2000 Source : Cannes Lions Archive, Agency : Young & Rubicam (Spain) |
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LESS ORIGINAL Hyundai Euro 2004 Sponsorship – 2005 Source : New York Festivals Finalist, Agency : Duval Guillaume Brussels (Belgium) |
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| THE ORIGINAL? Gay cycle day – 1999 Source : Cannes Lions Archive, Agency : Euro RSCG Partnership (Australia) |
LESS ORIGINAL : Durex Condoms – 2002 Source : Cannes Lions Archive, Agency : MC Cann Erickson (Belgium) |
