“Masked to unmask copycats.”
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| THE ORIGINAL? BioTex – 2002 Source : Eurobest Awards Agency : Envision (Denmark) |
LESS ORIGINAL Ariel Washing Powder – 2003 Source : Cannes Lions SHORTLIST Agency : Saatchi & Saatchi (India) |
LESS ORIGINAL Persil Washing Powder – 2003 Source : NYF BRONZE Ag : BBDO Dusseldorf (Germany) |
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| THE ORIGINAL? The Hague Public Tran. – 2001 Click on the image to enlarge Source : Cannes Bronze Lion Agency : D’Arcy (Netherlands) |
LESS ORIGINAL Sam Ask – 2005 Click on the image to enlarge Source : AdLatina Agency : Unknown |
LESS ORIGINAL Curitiba Music Festival – 2006 Click on the image to enlarge Source : Cannes Longlist Agency : Master Comunicaçao (Brazil) |
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| THE ORIGINAL? Volkswagen Bus – 1997 Source : Cannes GOLD LION Agency : Ogilvy Cape Town (South Africa) |
LESS ORIGINAL BMW Mini Cooper – 2002 Source : Cannes SHORTLIST Agency : Badjar ADV (Australia) |
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| THE ORIGINAL? Citroen Picasso – 2003 Source : Cannes Lions Shortlist Agency : Euro RSCG (Brazil) |
LESS ORIGINAL Hyundai Getz – 2005 Click the image to enlarge Agency : Ceteris Paribus (Turkey) |
LESS ORIGINAL Volkswagen Touran – 2006 Source : gullblyantenspisseren Agency : Student Contest (Norway) |
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| THE ORIGINAL? Fitness Company – 2003 Source : Cannes Lions Archive Agency : Publicis Frankfurt (Germanya) |
LESS ORIGINAL Superman Returns – 2006 Source : Twenty Four Blog Agency : 10 Advertising (Belgium) |
Fr « Superman revient avec de nouveaux super pouvoirs. Notamment celui de recycler des anciennes shortlist cannoises... »