“Masked to unmask copycats.”
Category: Social, environmental, non-profit
We’re running out… of ideas / Manque de sang neuf ?
THE ORIGINAL
Red Cross – 1974
« We’re running out »
Source : One Show Silver
Ag : Griswold-Eshleman (USA)LESS ORIGINAL
Red Cross – 1998
« We need your blood »
Source : 77TH ADC merit
Agency : Mandel Muth (Ger)LESS ORIGINAL
Swiss Red Cross – 2011
« Switzerland is running out of blood. Donate now »
Source : EPICA Awards
Agency : Advico Young & Rubicam (Switzerland)Be the judge!
017
Keep up the fight (for original ideas) / L’originalité est un combat!
THE ORIGINAL?
Fight Against Cancer – 1990
“More ammunition in the fight against cancer »
Source : Luerzer’s Archive
Agency : DDB Chicago (USA)LESS ORIGINAL
Italian Cancer League – 2002
“One more weapon to prevent cancer »
Source : Coloribus
Agency : JWT (Italy)Be the judge!
210
Eng “Same simple and strong visual metaphor in these two ads. The first one was world famous, so I'm a bit surprised that JWT Italia dare to use this image again...”
Fr « Ces deux pubs utilisent exactement la même métaphore visuelle pour véhiculer le même message. En ce qui me concerne, je trouve ça un peu fort de fruit! »