“Masked to unmask copycats.”
Category: Guerrilla & Ambient
Fr
« Chacun de ces deux coups identiques s'est taillé son petit succès... »
Sewer as Vynil / re-faites de la musique (1/2)
THE ORIGINAL?
Heineken « music in the city » – 2002
Source : Cannes Lions Archive.
Agency : Bates Advertising (Singapore)
THE ORIGINAL?
Auckland Art Galery – 2002
Source : Cannes Lions Archive,
Agency : Generator Bates (New Zealand)
THE ORIGINAL?
Sick Wreckords – 2002
Source : Cannes Lions Archive,
Agency : Ogilvy & Mather Frankfurt
(Germany)Be the judge!
00
Sewer as Vynil / re-faites de la musique (2/2)
LESS ORIGINAL
Technikart Magazine – 2003
« Direct access to underground culture »
Source : www.leg-agency.com
Agency : Leg (France)
LESS ORIGINAL
3FM radio station – 2005
Source : Cannes Lions Archive,
Agency : Red Cell (the netherlands)
LESS ORIGINAL
Hum Records « underground vynils » – 2006
Source : Cannes Lions Archive,
Agency : Euro RSCG (Switzerland)Be the judge!
11
Behind Bars / Mal barrés (1/2)
THE ORIGINAL?
Amnesty International – 1998
Source : Cannes Archive Online,
Agency : M&C Saatchi (Australia)LESS ORIGINAL
Amnesty International – 2003
Source : Cannes Lions SILVER
Agency : TBWA\PARIS (France)
Be the judge!
010
Behind Bars / Mal barrés (2/2)
LESS ORIGINAL
Amnesty International – 2003
Source : Cannes Archive Online,
Agency : He Said She Said (Germany)LESS ORIGINAL
Prison Break on Fox TV – 2006
Agency : Torke Stunt (Portugal)
Be the judge!
05
Knive bookmark / Cut-Copy
THE ORIGINAL?
Knife as Bookmark – 2007
Source : One Show SILVER Pencil
Agency : Grey Worldwide Beijing (China)LESS ORIGINAL
Knife as Bookmark, J.A. Henckels Knives – 2007
Source : Cannes BRONZE LION
Agency : McCann Erickson (Singapore)
Be the judge!
111
Fr « L'idée s'est malheureusement évadée beaucoup plus facilement que ces pauvres prisonniers. »