Kiss my ass / Une campagne qui ne restera pas dans les annales?
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| THE ORIGINAL? Stimorol – 2005 « bad breath? » Lions Shortlist Lowe Bull (AFS) |
LESS ORIGINAL Coway, Electronic Bidets – 2010 « We love your tush » Source : La Réclame Agency : Innocean (South Korea) |
LESS ORIGINAL Bidetlity, Butt Shower – 2025 « So clean, you can kiss it » Source : LLB Online Agency : Joan Berlin (Germany) |
Eng “The creative idea: a close-up of a mouth that looks like an anus... I wonder what asshole creative thought no one would notice how unoriginal this idea was! I guess they can kiss the awards goodbye. Copy or coincidence? Be the judge.”
Fr « L'idée créative : une bouche en gros plan qui ressemble à un anus... je me demande quel trou du cul a pensé que personne ne se rendrait compte du manque flagrant d'originalité de cette idée! Une campagne qui ne finira pas dans les annales. Copie ou coïncidence? À vous de juger »
Be the judge!
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Joe La Pompe
05.22.2025 - 17:30
Bonus track, DAFLON made the same idea in 2024 (and won a PHNX awards BRONZE) :
https://www.adforum.com/creative-work/ad/player/34711479/lips-1/daflon
clare
05.22.2025 - 22:53
I agree these are very similar. Too similar. Question: How did you find those old ads? When I google search using the 2025 image, they don’t come up. Also, the more recent campaign from 2024 doesn’t come up, which is very similar. I did a word search as well (have to be a bit careful with this subject), but … butt … nothing appeared. So, genuinely curious. Thanks.
Joe La Pompe
05.23.2025 - 10:12
I have a huge collection of them in my personal database. I own more than 300 advertising annuals and ad books. And I use B-to-B pro websites like Ad Forum, Ads of the World, Luerzer’s Archive and Ads Spot among others…
You’re right Google search is a good starting point but you cannot only count on it.
Guntar
05.28.2025 - 10:48
Le pire, c’est que (comme souvent) la premiere campagne est la mieux réalisée