Beer drop from a microscope view / Vu de près c’est assez similaire
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| THE ORIGINAL? Auto. Association of Singapore – Road Safety – 2016 “Alcohol. Beautiful in small amounts” Click the image to enlarge Source : Cannes Lions BRONZE Agency : JWT (Singapore) |
LESS ORIGINAL Kaltenecker Beer / Microscopic view – 2022 “If it looks like this how does it taste?” Click the image to enlarge Source : EPICA SILVER Agency : Effectivity s.r.o. (Slovakia) |
Eng “The creative idea : create a wow effect by showing small drops of beer as seen through a microscope. It looks beautiful, quite like a piece of contemporary art... but in fact it's just alcohol. What is more surprising is that a brand of beer came with an idea used for road safety and designed to moderate the consumption of alcohol. Clever recycling or shameful copycat? be the judge!”
Fr « L'idée créative : créer un effet visuel frappant en montrant de petites gouttes de bière vues au microscope. C'est beau comme une œuvre d'art contemporain... mais en fait ce n'est que de l'alcool vu de très près. Le comble c'est qu'une marque de bière reprenne une idée de la sécurité routière conçue pour modérer la consommation d'alcool. Alors recyclage intelligent ou copie grossière? »
Joe La Pompe
11.23.2022 - 16:59
Some very similar artwork made for Carlsberg in 2012 « this beer, tastes like that » :
https://dabitch.net/carlsberg-beer-as-art-in-night-clubs/